Daily PR Brief – Tue 11/27/18


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Check out some of today’s best PR/Comms industry news clips:

Profits Expected To Rise In Every Region (The Holmes Report – November 27, 2018)
3 Best Practices For Using Data In B2B PR (Crenshaw Communications – November 27, 2018)
How PR Guru Brandy Fons Stays Ahead In A Rapidly Changing Industry (Forbes – November 26, 2018)
WPP’s Read Merges JWT, Wunderman (O’Dwyer’s – November 26, 2018)
Why your client can handle the truth (PR Daily – November 27, 2018)
Are these putrid PR buzzwords polluting your pitches? (Ragan – November 26, 2018)
3 CSR Best Practices From TOMS’ Initiative to End Gun Violence (PR News – November 27, 2018)
How voice technology will impact your PR content strategy (Muck Rack Blog – November 26, 2018)
Why you should network and maintain connections (Axia Public Relations – November 27, 2018)
Crisis Ready Q&A: Discussing The Core Essentials Of Crisis Management (Melissa Agnes – November 27, 2018) [PODCAST]

Summary Section:

Profits Expected To Rise In Every Region
By Maja Pawinska Sims
The Holmes Report – November 27, 2018
Lack of budgets, short-term client focus and retaining talent continue to represent key challenges for global PR industry.

3 Best Practices For Using Data In B2B PR
By Chris Harihar
Crenshaw Communications – November 27, 2018
Here are three best practices that B2B tech companies and startups need to keep in mind for data-driven PR.

How PR Guru Brandy Fons Stays Ahead In A Rapidly Changing Industry
By Jane Claire Hervey
Forbes – November 26, 2018
Based in Austin, Texas, Brandy Fons, the founder of Fons PR, has managed to survive (and thrive) in an industry characterized by its swift innovations and ever-changing structure.

WPP’s Read Merges JWT, Wunderman
By Kevin McCauley
O’Dwyer’s – November 26, 2018
WPP chief Mark Read announced the merger of Wunderman and J. Walter Thompson in a bid to deal with the disruptive wave sweeping over the marketing communications business.

Why your client can handle the truth
By Shay Berman, CEO and Founder of Digital Resource
PR Daily – November 27, 2018
There’s no reason to withhold bad news from clients, or to avoid talking about the hard realities of the PR industry. Consider these tips about these tough conversations.

Are these putrid PR buzzwords polluting your pitches?
By Dorothy Crenshaw, CEO, Crenshaw Communications
Ragan – November 26, 2018
Hyperbole might be a necessary evil in public relations and marketing, but you can at least be original. Discard these worn-out clichés in favor of Are these putrid PR buzzwords polluting your pitches?

3 CSR Best Practices From TOMS’ Initiative to End Gun Violence
By Sophie Maerowitz
PR News – November 27, 2018
Here are three best-in-class solutions TOMS deployed for its latest campaign that communicators can apply to their own CSR messaging.

How voice technology will impact your PR content strategy
By Meredith L. Eaton, Director of North America at Red Lorry Yellow Lorry
Muck Rack Blog – November 26, 2018
The applications for voice technology are growing every day. But, what does voice technology mean for PR and marketers’ content strategies?

Why you should network and maintain connections
By Jordan McCrary
Axia Public Relations – November 27, 2018
How do you network? Why should you network? And most importantly, how do you maintain connections?

Crisis Ready Q&A: Discussing The Core Essentials Of Crisis Management [PODCAST]
Melissa Agnes – November 27, 2018
This month’s question comes from Natalia who asked me some core questions that pertain to crisis management and crisis readiness, such as: “What is crisis management and what does it mean to be a crisis management professional?”


The Daily PR Brief is put together by media analysts at ITK Information Services.

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