Daily PR Brief – Tue 12/03/19


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Check out some of today’s best

PR/Comms industry news clips:

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The Most Interesting PR Tech Announcements in 2019 [PR Tech Sum] (Sword and the Script – December 3, 2019)

Why You Would Choose A Root Canal Over Public Speaking (But Shouldn’t!) (Forbes – December 2, 2019)

GM and Chrysler at Odds, Who Wins the PR Battle? (O’Dwyer’s – December 2, 2019)

Three Ways PR Can Use Data to Improve Performance (PR News – December 2, 2019)

Five Key Takeaways from the 2019 PRSA International Conference (Institute for Public Relations – December 3, 2019)

The Different Types of Revenue Streams Comms Pros Can Build (Spin Sucks – December 2, 2019)

Visual Storytelling Tips for Communicators Steeped in Words (Ishmael’s Corner – The Hoffman Agency – December 3, 2019)

How Your CRO’s Coffee Predicts Your Success As CMO (Forbes – December 3, 2019)

Why Cyber Monday is a PR Gold Mine (BLND Public Relations – December 3, 2019)

Let’s End The Year With Gratitude, PR Style (Crenshaw Communications – December 3, 2019)

Corporate tone of voice: how to stop sounding like everyone else (Influence (UK) – December 3, 2019)

Summary Section:

The Most Interesting PR Tech Announcements in 2019 [PR Tech Sum]
By Frank Strong
Sword and the Script – December 3, 2019
AI, retargeting, better setinment analysis and paid amplification of earned media are among the most interesting PR tech announcements this year.

Why You Would Choose A Root Canal Over Public Speaking (But Shouldn’t!)
By Beth Noymer Levine, Founder & Principal of SmartMouth Communications
Forbes – December 2, 2019
What is it about public speaking that strikes fear, dread and/or anxiety in the overwhelming majority of the population, including in those whom we assume it wouldn’t?

GM and Chrysler at Odds, Who Wins the PR Battle?
By Ronn Torossian, CEO of 5WPR
O’Dwyer’s – December 2, 2019
Competition in the automotive industry is as intense as it gets. While many buyers say they shop on price, companies know customers tend toward brand loyalty.

Three Ways PR Can Use Data to Improve Performance
By Brendan Streich
PR News – December 2, 2019
Often confused with branding or confined to business and law schools or online degree programs, marketing takes a second seat to communications.

Five Key Takeaways from the 2019 PRSA International Conference
By Brittany Higginbotham
Institute for Public Relations – December 3, 2019
Professionals and pre-professionals gathered in sunny San Diego, Calif. on Oct. 18-22 for the 2019 PRSA International Conference. While there were many exciting sessions at PRSA Icon, five key takeways stood out.

The Different Types of Revenue Streams Comms Pros Can Build
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – December 2, 2019
The money you earn doesn’t have to come from the same place. Here are several different revenue streams you can add to make up your total income.

Visual Storytelling Tips for Communicators Steeped in Words
By Lou Hoffman, CEO of the Hoffman Agency
Ishmael’s Corner – The Hoffman Agency – December 3, 2019
PR needs to get the visual storytelling religion. The increasing amount of information accessed on mobile means shortened attention spans, less words and more images.

How Your CRO’s Coffee Predicts Your Success As CMO
By Udi Ledergor, CMO at Gong
Forbes – December 3, 2019
Like any relationship, business or personal, it ultimately comes down to trust and communication.

Why Cyber Monday is a PR Gold Mine
BLND Public Relations – December 3, 2019
Here’s a quick overview of the history of Cyber Monday, and how your public relations agency can get involved in the global event:

Let’s End The Year With Gratitude, PR Style
By Chris Harihar
Crenshaw Communications – December 3, 2019
As we head into the final months of the year and get ready for 2020, public relations pros are looking back on the year and taking stock of what means most to us in our work lives. Here’s what the Crenshaw team was most thankful for in 2019.

Corporate tone of voice: how to stop sounding like everyone else
By Lorraine Forrest-Turner
Influence (UK) – December 3, 2019
Has our obsession with creating a ‘unique’ brand/corporate tone of voice turned us into a nation of clones?


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.