Daily PR Brief – Tue 12/04/18


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Check out some of today’s best PR/Comms industry news clips:

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Top 10 Public Relations Trends for Those Paying Attention (Plus, One Call to Action) (PR News – December 3, 2018)
Why Traditional PR No Longer Works in an Inbound World (Impact – December 4, 2018)
28 PR conferences and events you don’t want to miss in 2019 (Muck Rack Blog – December 4, 2018)
Improve Your Leadership By Improving Your Communications (Forbes – December 4, 2018)
Public Nuisance Litigation – Unique Challenges for PR Firms (O’Dwyer’s – December 4, 2018)
Richard Edelman (Ep. 138) (The Echo Chamber podcast | Holmes Report – December 4, 2018) [PODCAST]
Agility in Corporate Communications: Lessons Learned and Future Challenges (Institute for Public Relations – December 3, 2018)
People With Messy Offices Perceived Negatively, Research Finds (Public Relations Society of America – December 3, 2018)
Don’t count on favors for earned media coverage (Axia Public Relations – December 3, 2018)
Building Brand Invincibility Requires Intentional Attention (Melissa Agnes – December 4, 2018) [PODCAST]
Is Return on Investment (ROI) the Best Metric to Measure PR Success? (Glean.info – December 3, 2018)

Summary Section:

Top 10 Public Relations Trends for Those Paying Attention (Plus, One Call to Action)
By Diane Schwartz
PR News – December 3, 2018
I put forward 10 important topics for you and your team to include in your thinking and planning for 2019.

Why Traditional PR No Longer Works in an Inbound World
By Iliyana Stareva, Global Partner Program Manager at HubSpot
Impact – December 4, 2018
In 2019, traditional public relations needs to evolve in order to remain relevant and Inbound PR, as explained by HubSpot’s Iliyana Stareva here, just may be the answer.

28 PR conferences and events you don’t want to miss in 2019
By Hannah Muasher
Muck Rack Blog – December 4, 2018
To make it a little easier, we’ve compiled a list of the top conferences to attend in 2019. Check out the list below and keep an eye out for which events Muck Rack will be attending!

Improve Your Leadership By Improving Your Communications
By Paul Koulogeorge, VP of Marketing, Advertising and Public Relations at The Goddard School
Forbes – December 4, 2018
As former presidential speechwriter James Hume has been credited with saying, “The art of communications is the language of leadership.”

Public Nuisance Litigation – Unique Challenges for PR Firms
By Jane Genova
O’Dwyer’s – December 4, 2018
Increasingly, plaintiff lawyers and governmental units are filing public nuisance lawsuits., which presents unique challenges to PR firms representing defendants.

Richard Edelman (Ep. 138) [PODCAST]
The Echo Chamber podcast | Holmes Report – December 4, 2018
In a session from the PRovoke18 Global PR Summit, the CEO of the world’s largest PR firm is interviewed by Holmes Report editor-in-chief Arun Sudhaman about the state of today’s PR industry.

Agility in Corporate Communications: Lessons Learned and Future Challenges
By Ansgar Zerfass and Lisa Dühring
Institute for Public Relations – December 3, 2018
Unpredictable, dynamic environments and the challenges of digitalization force many corporations to question traditional ways of organizing their activities.

People With Messy Offices Perceived Negatively, Research Finds
By John Elsasser
Public Relations Society of America – December 3, 2018
If your workspace is sloppy, co-workers might think you’re neurotic and disagreeable, new research from the University of Michigan says.

Don’t count on favors for earned media coverage
By Marjorie Comer
Axia Public Relations – December 3, 2018
A relationship benefits you and the media outlet, while a favor is requesting a reporter or contact give your company preferential treatment through media coverage.

Building Brand Invincibility Requires Intentional Attention [PODCAST]
Melissa Agnes – December 4, 2018
How to systemize the process of giving attention to the right things.

Is Return on Investment (ROI) the Best Metric to Measure PR Success?
By William Comcowich
Glean.info – December 3, 2018
It’s not always possible to calculate a valid ROI for PR or marketing activities, and ROI is not necessarily the best metric to assess the value of any given PR campaign.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.