Daily PR Brief – Tue 12/11/18


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Check out some of today’s best PR/Comms industry news clips:

10 PR hits of 2018 (Ragan – December 11, 2018)
PR 101: Journalists needs come first (Muck Rack Blog – December 11, 2018)
How To Build A Solid Yet Agile Communications Plan (Forbes – December 10, 2018)
WPP to Slash Jobs in Revamp as Creative Tech (O’Dwyer’s – December 11, 2018)
Report: 49 percent say brands don’t meet customer experience expectations (PR Daily – December 10, 2018)
The Holmes Report – 2018 Review (The Holmes Report – December 10, 2018)
Pitching Tips from D.C.’s Top Journalists: Emphasize People Not Policies (PR News – December 10, 2018)
2018 Global Comms Report: Challenges And Trends by Cision and PR Week (Institute for Public Relations – December 11, 2018)
The future of PR worldwide: The Global Top 50 PR firms by fee income (PRmoment – December 10, 2018)
PR Tips For Winning Business Awards (Crenshaw Communications – December 11, 2018)

Summary Section:

10 PR hits of 2018
By Russell Working
Ragan – December 11, 2018
Every year, a few organizations break free from the din of online noise and distinguish themselves with public relations bonanzas.

PR 101: Journalists needs come first
By Michelle Garrett
Muck Rack Blog – December 11, 2018
The inspiration for this piece came the other day when I saw a journalist colleague of mine venting on Twitter about having trouble connecting with a source for a story she was working on.

How To Build A Solid Yet Agile Communications Plan
By Tony Welz, Founder and Principal at W2 Communications
Forbes – December 10, 2018
Communications planning can be like New Year’s resolutions. Big end-of-year plans are often sidelined by mid-January in favor of a breaking priority or immediate initiative.

WPP to Slash Jobs in Revamp as Creative Tech
By Kevin McCauley
O’Dwyer’s – December 11, 2018
WPP chief Mark Read is expected to slash 3,500 jobs as part of his three-year “radical evolution” plan to bolster growth at the beleaguered ad/PR conglom.

Report: 49 percent say brands don’t meet customer experience expectations
By Beki Winchel 
PR Daily – December 10, 2018
The majority of brand managers place measuring their effectiveness as a top priority, but in doing so, many have overlooked using consumer data to better deliver interactions.

The Holmes Report – 2018 Review 
The Holmes Report – December 10, 2018
The most popular news stories, longreads, podcasts, trends and more from the Holmes Report in 2018.

Pitching Tips from D.C.’s Top Journalists: Emphasize People Not Policies
By Seth Arenstein
PR News – December 10, 2018
An example he gave was a story he wrote about sequestration. Instead of concentrating on the dry politics of sequestration, he profiled a mother whose daughter no longer would be able to attend head start.

2018 Global Comms Report: Challenges And Trends by Cision and PR Week
By Ashleigh Kathryn
Institute for Public Relations – December 11, 2018
The study evaluated current public relations trends and challenges reported by 410 senior level marcomms professionals across seven countries.

The future of PR worldwide: The Global Top 50 PR firms by fee income
PRmoment – December 10, 2018
PR Research: The future of PR looks bright, according to predictions of agency heads around the world who expect increased profitability this year, however, retaining talent is still a major problem.

PR Tips For Winning Business Awards
By Richard Etchison
Crenshaw Communications – December 11, 2018
Industry awards represent a solid third party endorsement. Here are some PR tips for winning B2B awards.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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