Daily PR Brief – Tue 12/17/19


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Check out some of today’s best

PR/Comms industry news clips:

public relations monitoring

PR Predictions for 2020 (Landis Communications INC. – December 16, 2019)

Hallmark Channel – A Crisis of Its Own Making (CommPro – December 16, 2019)

What The Ski Industry Can Teach Us About High-Tech, High-Touch PR (Forbes – December 17, 2019)

PR Campaigns of the Decade (The Holmes Report – December 17, 2019)

Jennifer Risi & Bonin Bough on Collaboration (Ep. 198) (The Echo Chamber podcast | Holmes Report – December 16, 2019) [PODCAST]

12 Days of Christmas: The 10 PR Metrics that Matter (Spin Sucks – December 17, 2019)

A year in the life of PR: Transformation, digital, purpose and press (Babel – December 17, 2019)

Why you actually have to *plan* for the outrage culture now (Communications Conversations – December 17, 2019)

5 Ad Tech PR Predictions For 2020 (Crenshaw Communications – December 17, 2019)

The dilution of the media — what the changing landscape means for PR (Firefly Communications (UK) – December 16, 2019)

How I Started My Career in PR and Where it Got Me (Iliyana Stareva Blog – December 17, 2019)

Summary Section:

PR Predictions for 2020
By David Landis, LCI President
Landis Communications INC. – December 16, 2019
I asked our worldwide PR affiliates from the Public Relations Global Network for their ideas. Here’s a smattering of what’s in store for PR. Happy Holidays!

Hallmark Channel – A Crisis of Its Own Making
By David E. Johnson, CEO, Strategic Vision PR Group
CommPro – December 16, 2019
One of the worst times for a crisis to hit is over the holidays as the holidays are a slow news time.

What The Ski Industry Can Teach Us About High-Tech, High-Touch PR
By Nancy Marshall, CEO & Founder, Marshall Communications
Forbes – December 17, 2019
As ski resorts welcome visitors from far and wide, I continue to marvel at the ski industry’s ability to get the word out about events at those resorts and daily weather conditions.

PR Campaigns of the Decade
The Holmes Report – December 17, 2019
We’re ranking the world’s best PR campaigns of the decade, based on SABRE winners and our Global Creative Index.

Jennifer Risi & Bonin Bough on Collaboration (Ep. 198) [PODCAST]
The Echo Chamber podcast | Holmes Report – December 16, 2019
Jennifer Risi recently launched her own communications agency after nearly a decade at Ogilvy.

12 Days of Christmas: The 10 PR Metrics that Matter
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – December 17, 2019
On the 10th Day of Christmas, Spin Sucks gave to you 10 PR metrics, 9 productivity tricks, 8 communications podcasts, 7 PR pros to follow, and more!

A year in the life of PR: Transformation, digital, purpose and press
By Jenny Mowat
Babel – December 17, 2019
Babel MD Jenny Mowat makes some observations about the PR industry as a whole, and discusses how these have been reflected in Babel’s own experience. …

Why you actually have to *plan* for the outrage culture now
By Arik Hanson, Principal of ACH Communications
Communications Conversations – December 17, 2019
In the span of just the last four weeks, we’ve seen the Internet Flash Mob take down two big advertising campaigns.

5 Ad Tech PR Predictions For 2020
By Chris Harihar
Crenshaw Communications – December 17, 2019
What industry changes will drive the news cycle and create ad tech PR opportunities in 2020? Here are four predictions based on conversations with clients, colleagues, journalists, and analysts.

The dilution of the media — what the changing landscape means for PR
By Lucinda Kingham
Firefly Communications (UK) – December 16, 2019
As of late I’ve been scrolling through the online news section of the BBC, and aside from the constant bombardment of political news, I often find myself coming across articles that really don’t belong on the BBC homepage and barely constitute ‘news‘.

How I Started My Career in PR and Where it Got Me
By Iliyana Stareva
Iliyana Stareva Blog – December 17, 2019
Here’s a very personal story on how I started my career in PR, how I did unpaid internships and how I got my first full-time job after graduation.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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