Daily PR Brief – Tue 12/19/17


                          Click the banner above to subscribe! FREE Daily PR Brief!


Howdy!  Read some of today’s best PR industry clips:

The Five Biggest Public Relations Disasters Of 2017 (And What You Can Learn From Them) (Forbes – December 19, 2017)
A holiday wish list for PR professionals (PR Daily – December 19, 2017)
Five PR and Marketing Trends to Watch in 2018 and Beyond | Nasdaq MarketInsite (NASDAQ – December 19, 2017)
What a Solo PR Pro Should Do to Prepare for 2018 (Spin Sucks – December 18, 2017)
Year in Review: Biggest PR Blunders (Advertising Age – December 19, 2017)
20 ways to say you’re sorry—and when to use them (PR Daily – December 19, 2017)
How communicators can get ready for artificial intelligence (Ragan – December 18, 2017)
Why #MeToo Matters In Public Relations (Forbes – December 19, 2017)
12 Days of Christmas: Ten PR Pros to Follow (Spin Sucks – December 19, 2017)
What mediums do PR pros use to communicate to audiences? (Axia Public Relations – December 19, 2017)

Summary Section:

The Five Biggest Public Relations Disasters Of 2017 (And What You Can Learn From Them)
By Blair Nicole Nastasi, CEO & Founder of Media Moguls PR
Forbes – December 19, 2017
Several major companies suffered massive PR disasters in 2017. From Uber to United, here’s a rundown of this year’s downfalls.

A holiday wish list for PR professionals
By Marijane Funess
PR Daily – December 19, 2017
What’s on your list this year? Here’s what some in the public relations industry are hoping for.

Five PR and Marketing Trends to Watch in 2018 and Beyond | Nasdaq MarketInsite
By Mark Schaefer, Executive Director, Schaefer Marketing Solutions
NASDAQ – December 19, 2017
Mark Schaefer discusses the cataclysmic shifts in PR and Marketing re-defining the strategies and skillsets needed to succeed.

What a Solo PR Pro Should Do to Prepare for 2018
By Michelle Garrett
Spin Sucks – December 18, 2017
As a solo PR pro who has worked hard all year, you deserve a break. Rest, relax and recharge and use these to tips to prepare for a GREAT 2018!

Year in Review: Biggest PR Blunders
By Lindsay Stein
Advertising Age – December 19, 2017
Nine PR blunders of 2017 include Chipotle, American Airlines, Uber, State Street Advisors, Papa John’s, Adidas, United Air Lines, Pwc and Samsung.

20 ways to say you’re sorry—and when to use them
By Michael Maslansky
PR Daily – December 19, 2017
An apology is an important tool for crisis communicators these days. See this guide for a comprehensive lists of apology types and scenarios where they are appropriate.

How communicators can get ready for artificial intelligence
By Megan Harris
Ragan – December 18, 2017
With new tech coming, communicators should gear up for changes to the way they do their jobs, and the communications challenges that will accompany this brave new future.

Why #MeToo Matters In Public Relations
By Ashley Murphy, Director of Public Relations, Stribling & Associates
Forbes – December 19, 2017
The #MeToo movement urges women to speak up about workplace harassment and discrimination – and that includes the pay gap.

12 Days of Christmas: Ten PR Pros to Follow
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – December 19, 2017
On the 10th day of Christmas, Spin Sucks has 10 PR pros for you to follow and get to know. Learn who they are and why they’re special.

What mediums do PR pros use to communicate to audiences?
By Gabrielle Pata
Axia Public Relations – December 19, 2017
There are two types of communications in PR: controlled and uncontrolled. It’s essential to use both types of communication as well as the PESO model for successful PR.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.