Daily PR Brief – Tue 12/22/20


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Check out some of today’s best

PR/Comms industry news clips:

 

media analysis company

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2020 PR Power 50 (Observer – December 21, 2020)

Why The PR Campaign To Get Black Americans Vaccinated For COVID-19 Is Falling Flat (Forbes – December 22, 2020)

How To Overcome Media Blind Spots And Protect Privacy (Forbes – December 22, 2020)

Engagement and wellness lessons that must be learned from the past year (Ragan – December 22, 2020)

PRNEWS GRADES: 2020 Brand Pivot Edition (PRNEWS – December 22, 2020)

Vaccination PR: How communicators can help to end the COVID-19 pandemic (Agility PR – December 21, 2020)

A Potpourri Of PR Lessons Learned From the 2020 Political Scene That Can Apply To Agency Situations (CommPro (UK) – December 21, 2020)

45 Marketing and PR Statistics that Recap the Year We Had in 2020 (Sword and the Script – December 22, 2020)

Asia-Pacific PR Chief Scott Kronick Steps Down After 33 Years With Ogilvy (PRovoke – December 22, 2020)

December 25: The greatest PR campaign in history? (Jamaica Observer – December 22, 2020)

The greatest blog post you will ever read (Axia Public Relations – December 22, 2020)

Summary Section:

2020 PR Power 50
By Michael Kaminer
Observer – December 21, 2020
Welcome to a different PR Power List. Instead of companies, this year’s roster ranks people—call them “power players”. In a year like no other, it felt right to recognize PR’s superstars in a new way.

Why The PR Campaign To Get Black Americans Vaccinated For COVID-19 Is Falling Flat
By Sonia Thompson
Forbes – December 22, 2020
Data shows that the Black and Latinx communities have died of COVID-19 at disproportionately higher rates. The communities are more vulnerable for a variety of reasons. And because of that, there has been a number of public relations efforts in recent weeks to encourage people to get vaccinated.

How To Overcome Media Blind Spots And Protect Privacy
By Michael Schoen, SVP & GM, Marketing Solutions at Neustar
Forbes – December 22, 2020
The path to purchase is getting harder to measure every day. New channels, shifting consumer habits and privacy considerations are creating new media blind spots.

Engagement and wellness lessons that must be learned from the past year
By Robby Brumberg
Ragan – December 22, 2020
2020’s hardships have opened the door to permanently transform the way we work. Follow this guidance to enshrine worker well-being at the core of your business strategy moving forward.

PRNEWS GRADES: 2020 Brand Pivot Edition
By Nicole Schuman
PRNEWS – December 22, 2020
The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled an assessment, with staff members providing their choices of the most notable, good or bad. This week, we placed a special focus on 2020 brand pivots.

Vaccination PR: How communicators can help to end the COVID-19 pandemic
By Tina McCorkindale
Agility PR – December 21, 2020
As the COVID-19 vaccine begins to roll out in the U.S., communicators can play a critical role in increasing vaccine confidence and uptake.

A Potpourri Of PR Lessons Learned From the 2020 Political Scene That Can Apply To Agency Situations
By Arthur Solomon
CommPro (UK) – December 21, 2020
n this column, I write on how PR people can learn tactics from the political scenes that were not taught in communications school classes.

45 Marketing and PR Statistics that Recap the Year We Had in 2020
By Frank Strong
Sword and the Script – December 22, 2020
Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020.

Asia-Pacific PR Chief Scott Kronick Steps Down After 33 Years With Ogilvy
By Arun Sudhaman
PRovoke – December 22, 2020
Scott Kronick is stepping down as CEO of Ogilvy PR in Asia-Pacific, after 33 years with the WPP firm.

December 25: The greatest PR campaign in history?
By Nicholas McDavid
Jamaica Observer – December 22, 2020
December 25, as many might know, is not the day Jesus was born. But it is the day Christianity decides to celebrate this monumental occasion. According to a side discussion a few days after Christmas Day, with the nanny of my boys, Jesus was born in October. Who knows! So, why then?

The greatest blog post you will ever read
By Marjorie Comer
Axia Public Relations – December 22, 2020
Change how you and your company do public relations forever by not exaggerating claims about your company!


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