Daily PR Brief – Wed 01/02/19


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Check out some of today’s best PR/Comms industry news clips:

media research company 25 PR Leaders Look at 2019 Trends from Technology, Crisis and Social to Influencers (PR News – January 1, 2019)
Know Your Journalist: Six Lessons PR Pros Can Learn From Online Dating (Forbes – December 28, 2018)
8 PR trends that will actually happen in 2019 (The Next Web – December 28, 2018)
Review of PR World 2018 (O’Dwyer’s – December 27, 2018)
The Best PR Lessons I Learned in 2018 (Medium – January 2, 2019)
10 essential career lessons to embrace before it’s too late (PR Daily – January 2, 2019)
5 essential lessons PR pros can learn from marketing (Ragan – January 2, 2019)
The Importance of Competitive Benchmarking in PR Strategy (Meltwater Blog – January 2, 2019)
Increase Audience Connection Through Emotional Intelligence (Forbes – January 2, 2019)
PR Winners: The Best Stories of 2018 (Crenshaw Communications – January 1, 2019)
PR Lessons Learned from the 2018 Political Scene (PR News – December 31, 2018)

Summary Section:

25 PR Leaders Look at 2019 Trends from Technology, Crisis and Social to Influencers
By Seth Arenstein
PR News – January 1, 2019
To some extent, the mood of the moment when people are making predictions influences what they see for the year ahead.

Know Your Journalist: Six Lessons PR Pros Can Learn From Online Dating
By Kim Hong, VP of Marketing at Trulioo
Forbes – December 28, 2018
In marketing, it’s important as public relations PR professionals to “know your journalist” in order to do your job right.

8 PR trends that will actually happen in 2019
By Ed Zitron
The Next Web – December 28, 2018
As PR professionals, we have all nearly done a good job surviving another year in this industry, and yes, I consider “you’re breathing” to be about the only standard I can hold our profession to reliably.

Review of PR World 2018
By Kevin McCauley
O’Dwyer’s – December 27, 2018
Donald Trump once again dominated the media landscape, soaking up many placement opportunities for PR people. 

The Best PR Lessons I Learned in 2018
By Elisa Smith
Medium – January 2, 2019
As I begin the start of 2019, I thought it would be a good time to reflect again on what I’ve learned in the last 12 months, and share with you a few more of my observations from the past year as it relates to public relations and client service.

10 essential career lessons to embrace before it’s too late
By Bernard Marr
PR Daily – January 2, 2019
Keep your head down and your nose to the grindstone—or so we’ve been taught. Is that really the best career guidance?

5 essential lessons PR pros can learn from marketing
By Kelsey Raymond, President of Influence & Co.
Ragan – January 2, 2019
As marketing and public relations roles continue to merge, the overlap reveals key insights for communicators in the modern media landscape. Consider 5 essential lessons PR pros can learn from marketing

The Importance of Competitive Benchmarking in PR Strategy
By Michelle Garrett
Meltwater Blog – January 2, 2019
Competitive benchmarking enables you to make sense of how your brand is performing against competitors. Are you keeping up? What will it take to pull ahead—and stay ahead?

Increase Audience Connection Through Emotional Intelligence
By Annemaria Duran, Workforce Management Specialist, Content & Consulting Manager at SwipeClock,
Forbes – January 2, 2019
As marketers, connecting is vital to success. Connection breeds loyalty. If customers don’t connect to our brand, our product or our message, our marketing is failing.

PR Winners: The Best Stories of 2018
By Dorothy Crenshaw
Crenshaw Communications – January 1, 2019
Who were the PR winners of 2018? Here are my nominations for the best, most skillful, or just plain luckiest PR stories of the year.

PR Lessons Learned from the 2018 Political Scene
By Arthur Solomon
PR News – December 31, 2018
It’s important to understand that keeping up with daily political news will make you a better PR person.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.