Daily PR Brief – Wed 01/03/18


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Read some of today’s best PR industry clips:

Four Lessons In Building A Powerful And Authentic Brand Narrative (Forbes – January 2, 2018)
How to Maximize the Value of Forward-Looking PR Measurement (Institute for Public Relations – January 3, 2018)
How PR pros can vanquish 3 common internal foes (PR Daily – January 3, 2018)
4 New Year’s resolutions for communicators (Ragan – January 3, 2018)
Next 15 Veteran Jason Clarke Joins WE Communications (The Holmes Report – January 3, 2018)
Pro bono PR: Time for a different New Year’s Resolution (Influence Magazine – Chartered Institute of Public Relations – January 3, 2018)
How Do You Make a Good Industry Prediction? (SHIFT Communications – January 2, 2018)
5 tips for protecting your organization in 2018 (PR Daily – January 3, 2018)
Amtrak to Pay For Derailing (Ronn Torossian – January 2, 2018)
How is the digital era changing the news and PR landscape? (Impression (UK) – January 3, 2018)

Summary Section:

Four Lessons In Building A Powerful And Authentic Brand Narrative
By Stephen Dupont, VP of Public Relations and Branded Content, Pocket Hercules
Forbes – January 2, 2018
If you’re feeling stuck, your brand narrative – a dynamic story that reflects the brand experience of all of your stakeholders – may be in need of a refresh.

How to Maximize the Value of Forward-Looking PR Measurement
By Jim Simon
Institute for Public Relations – January 3, 2018
The following points have emerged from discussions I’ve had with industry colleagues who noted examples of how they derived strategic, actionable insights from the measurement of PR.

How PR pros can vanquish 3 common internal foes
By Michael MacMillan
PR Daily – January 3, 2018
Key figures within an organization—or the culture itself—can present obstacles for even the most intrepid public relations pro. Despair not, valiant warrior; sally forth, using these weapons.

4 New Year’s resolutions for communicators
By Robby Brumberg
Ragan – January 3, 2018
Shake off that hangover, and let’s get cracking on your commitment to improve in 2018.

Next 15 Veteran Jason Clarke Joins WE Communications
The Holmes Report – January 3, 2018
Next 15 veteran Jason Clarke has joined WE Communications as head of business development in North America, reporting into the regional president Kass Sells.

Pro bono PR: Time for a different New Year’s Resolution
By Nicky Smith
Influence Magazine – Chartered Institute of Public Relations – January 3, 2018
Follow these ten top tips from a serial ‘over-giver’ to help you find the right pro bono balance for 2018.

How Do You Make a Good Industry Prediction?
By Natalie Townsend
SHIFT Communications – January 2, 2018
Take a quick read on how to speak to your clients about predictions and what to ask your clients for — here are four quick rules for winning at 2018 predictions.

5 tips for protecting your organization in 2018
By Jennifer Donahoe, PR Supervisor at Planit
PR Daily – January 3, 2018
It’s a new year and a clean slate. Are you prepared for whatever crisis is lurking around the corner?

Amtrak to Pay For Derailing
By Ronn Torossian, CEO of 5WPR
Ronn Torossian – January 2, 2018
The Amtrak rail company suffered a major, tragic PR crisis recently after a deadly train derailment in Washington State.

How is the digital era changing the news and PR landscape?
By Jess Hawkes
Impression (UK) – January 3, 2018
Whilst this evolution of the press evokes various opinions, it’s important to bear in mind that these changes are providing more opportunities than ever for businesses to be creative in the way they market themselves through the news. Let’s take a look how.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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