Daily PR Brief – Wed 01/06/21


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Check out some of today’s best

PR/Comms industry news clips:

 

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Communications Has Its Day In The Sun: Never A More Relevant Or Important Practice (Forbes – January 6, 2021)

Nine Clichés That Communications Professionals Need To Avoid (Forbes Communications Council – January 6, 2021)

How internal communications will change again in 2021 (PR Daily – January 6, 2021)

Motorola’s comms leader shares virtual events tips (Ragan – January 6, 2021)

3 Pro Tips for Writing Press Releases that Get Noticed (Cision Media Research – January 6, 2021)

7 Rules for a New Era of Communications (PRSay – January 6, 2021)

Why smartphone video should play a starring role in your comms strategy (Media First (UK) – January 5, 2021)

How reducing your carbon footprint improves your PR (Agility PR – January 6, 2021)

PR is not getting the Covid messages over to many of the public (Influence (UK) – January 5, 2021)

How Influencers Can Elevate Your PR Campaign (Crenshaw Communications – January 6, 2021)

Summary Section:

Communications Has Its Day In The Sun: Never A More Relevant Or Important Practice
By Beth Noymer Levine, Founder & Principal of SmartMouth Communications
Forbes – January 6, 2021
Here are three reminders to communications practitioners who may be watching this moment and seeking to solidify their seats at the table.

Nine Clichés That Communications Professionals Need To Avoid
Forbes Communications Council – January 6, 2021
Using clichés is a way of relying on standard, commonly understood words and phrases to do the work for you. Not only is it lazy, but in workplace communications, it’s also the opposite of professional.

How internal communications will change again in 2021
By Michael DesRochers
PR Daily – January 6, 2021
Think multi-channel and measured. With the unusual events of 2020 in hindsight, we can only yet imagine what is in store for 2021.

Motorola’s comms leader shares virtual events tips
By Ted Kitterman
Ragan – January 6, 2021
Can you still generate excitement and motivate stakeholders with virtual gatherings? Here’s one leader’s practical guidance.

3 Pro Tips for Writing Press Releases that Get Noticed
By Mary Lorenz
Cision Media Research – January 6, 2021
Press releases have evolved from what they once were. Learn the new best practices for writing press releases in a changed media landscape.

7 Rules for a New Era of Communications
By Michelle Marasch Ouellette
PRSay – January 6, 2021
During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently.

Why smartphone video should play a starring role in your comms strategy
By Adam Fisher
Media First (UK) – January 5, 2021
Video has become a crucial part of our everyday lives. But our use of it needs to go beyond video conferencing.

How reducing your carbon footprint improves your PR
By Torben Lonne
Agility PR – January 6, 2021
The boundaries of knowledge have expanded beyond mere awareness and have reached the point where individuals, businesses, and other professionals are no longer holding back from taking small but steady steps to reduce their carbon footprint. PR agencies and independent PR professionals fall under this category too.

PR is not getting the Covid messages over to many of the public
By James Knight
Influence (UK) – January 5, 2021
Over the Christmas period we have constantly had mixed messages from Government on health, vaccines, education and the NHS.

How Influencers Can Elevate Your PR Campaign
By Taylor Carroll
Crenshaw Communications – January 6, 2021
Influencers are mostly associated B2C PR campaigns, but they can also work for B2B. Why should PR pros incorporate them into their strategy?


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