Daily PR Brief – Wed 01/08/20


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Check out some of today’s best

PR/Comms industry news clips:

The Press Release: Does It Still Work? (BLND Public Relations – January 8, 2020)

Veteran Newsman Provides Tips for Young PR Pros (culpwrit – January 8, 2020)

1000 Pitches: Most Popular Tech Topics (OnePitch – December 19, 2019)

The Role Of Communications In Industry Transformation (Forbes – January 8, 2020)

Preparing for a Year of Crisis Opportunities (and Threats) (O’Dwyer’s – January 7, 2020)

Top opportunities and challenges for PR pros in 2020 (PR Daily – January 8, 2020)

PR Pros See Ethics Becoming Even More Important in 2020 (PR News – January 8, 2020)

2020’s top 5 voice-based media trends—and their impact on marketing and comms (Agility PR – January 8, 2020)

How to Generate Content for Corporate Blogs (Amendola Communications – January 8, 2020)

With Global Alliance, an International Network of Tech Public Relations Agencies, Launches (CommPro – January 8, 2020)

Future of PR: 2020 edition (Influence (UK) – January 8, 2020)

6 questions with Caitlin Tremblay from Reuters (Muck Rack Blog – January 7, 2020)

Summary Section:

The Press Release: Does It Still Work?
BLND Public Relations – January 8, 2020
In this blog, we lay out what a press release is, when you need one, and how to craft the best one for your announcements.

Veteran Newsman Provides Tips for Young PR Pros
By Rob Johnson
culpwrit – January 8, 2020
Former news anchor turned communications pro Rob Johnson shares six secrets that will help young PR pros land their stories in the media.

1000 Pitches: Most Popular Tech Topics
By Jered Martin
OnePitch – December 19, 2019
After identifying the most popular tech industries tech media professionals responded to, we’re now diving into the most popular tech topics.

The Role Of Communications In Industry Transformation
By Juliet Shavit, President and CEO of SmartMark Communications
Forbes – January 8, 2020
The primary difference between the companies that fall and the companies that succeed is the ability to evolve.

Preparing for a Year of Crisis Opportunities (and Threats)
By Phil Denning
O’Dwyer’s – January 7, 2020
Generally speaking, every crisis will share some basic characteristics: it’s an unplanned, negative event—whether real or broadly perceived to be true—that’s public and sufficiently serious to have a meaningful impact on the business:

Top opportunities and challenges for PR pros in 2020
By Ted Kitterman
PR Daily – January 8, 2020
Leaders from across the industry weigh in on the most exciting (or terrifying) developments that communicators will face in the coming year. In short: Prepare for change.

PR Pros See Ethics Becoming Even More Important in 2020
By Seth Arenstein
PR News – January 8, 2020
PR pros need to better understand the demands of media in order to be more valuable resources. Reporters aren’t simply writing stories anymore.

2020’s top 5 voice-based media trends—and their impact on marketing and comms
By Richard Carufel
Agility PR – January 8, 2020
New research from voice over talent firm Voices.com offers an in-depth analysis of the most important audio-related media and content trends that impacted brand marketers and creative agencies throughout 2019.

How to Generate Content for Corporate Blogs
Amendola Communications – January 8, 2020
Corporate blogs work best when executive thought leaders contribute. But that’s a luxury many organizations don’t have. Here’s how marketing can fill the gaps.

With Global Alliance, an International Network of Tech Public Relations Agencies, Launches
CommPro – January 8, 2020
Affect, a public relations agency specializing in technology, healthcare and professional services, and European tech PR and marketing agency With, announced the creation of a global network of technology public relations agencies, the With Global Alliance.

Future of PR: 2020 edition
By Stephen Waddington
Influence (UK) – January 8, 2020
This is my annual long-read essay on the future of the PR business. It’s a work in progress.

6 questions with Caitlin Tremblay from Reuters
By Jessica Lawlor
Muck Rack Blog – January 7, 2020
PR pros love a peek inside the minds of the journalists they pitch and work with on stories. Muck Rack had the opportunity to chat with Caitlin Tremblay from Reuters. Read on to get to know Caitlin a bit better.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.