Daily PR Brief – Wed 01/10/18


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Check out some of today’s best PR industry news clips:

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Lessons From 2017: How To Turn Social Media Gaffes Into Greatness (Forbes – January 10, 2018)
Museum of PR to Honor Black PR Pioneers (O’Dwyer’s – January 9, 2018)
5 tips for PR entrepreneurs from independent agency pros (PR Daily – January 10, 2018)
Digital Distraction is Causing the Demise of Creativity (Spin Sucks – January 10, 2018)
5 digital skills communicators should sharpen in the new year (PR Daily – January 10, 2018)
2018 PR Trends: Social Media [Video] (SHIFT Communications – January 10, 2018) [VIDEO]
PR lessons from the social media hoax targeting Starbucks (PR Daily – January 10, 2018)
5 Reasons You Need to Care Deeply About Social Media Engagement (Mention Blog – January 10, 2018)
4 Biggest PR Crises of 2017 – Lessons Learned (Business 2 Community – January 9, 2018)
9 PR and marketing lessons from ‘The Greatest Showman’ (PR Daily – January 10, 2018)

Summary Section:

Lessons From 2017: How To Turn Social Media Gaffes Into Greatness
By Jennifer Zeidler, Vice President of Marketing and Communications at FreeConferenceCall.com
Forbes – January 10, 2018
When your brand starts attracting social media buzz in a bad way, have a strategy to turn it around.

Museum of PR to Honor Black PR Pioneers
By Steve Barnes
O’Dwyer’s – January 9, 2018
The little-known stories of the Black PR pioneers who helped shape today’s PR industry will be the subject of a Feb. 1 event being sponsored by the Museum of Public Relations.

5 tips for PR entrepreneurs from independent agency pros
By Anne Green
PR Daily – January 10, 2018
Whether you are dipping your toes into the waters of self-employment, or already run your own agency, these industry insiders have advice for how to grow your craft.

Digital Distraction is Causing the Demise of Creativity
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – January 10, 2018
It used to be we could leave the office and leave work behind, but in today’s digital, 24/7 world, that no longer exists…and it’s killing our creativity.

5 digital skills communicators should sharpen in the new year
By Sally Falkow
PR Daily – January 10, 2018
Carve out time to expand your knowlege about analytics, SEO and HTML in 2018.

2018 PR Trends: Social Media [Video] [VIDEO]
By Christopher S. Penn, Vice President, Marketing Technology, SHIFT
SHIFT Communications – January 10, 2018
2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in social media.

PR lessons from the social media hoax targeting Starbucks
By Ted Kitterman
PR Daily – January 10, 2018
After someone posed as a fictional barista on Facebook and claimed to have befouled drinks at a Georgia location, the chain struck back, but not before threats forced the store’s closing.

5 Reasons You Need to Care Deeply About Social Media Engagement
By Vivian Michaels
Mention Blog – January 10, 2018
If your business isn’t active on social media, it’s not too late to get started! Social media engagement is more important than ever. Here’s why.

4 Biggest PR Crises of 2017 – Lessons Learned
By William Comcowich
Business 2 Community – January 9, 2018
Looking back at the most significant public relations crises of 2017 can help us learn how better to handle decision-making and communications in PR crises.

9 PR and marketing lessons from ‘The Greatest Showman’
By Michelle Garrett
PR Daily – January 10, 2018
What can PR pros learn from the new movie about one of America’s greatest entrepreneurs? While the technology has changed since the days of P.T. Barnum, some things have stayed the same.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.