Check out some of today’s best
PR/Comms industry news clips:
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Science Needs Public Relations
By Robert Simpson
Forbes – January 13, 2021
These days it feels like science is on the losing end of public opinion. Why, despite all the available evidence, does the general public choose not to trust science?
Edelman Trust Barometer Gauges ‘Era of Information Bankruptcy’
By Kevin McCauley
O’Dwyer’s – January 13, 2021
Richard Edelman says the U.S. is living in an “era of information bankruptcy” as leaders lie to the public, which views media outlets as politicized and biased. “The result is a lack of quality information and increased divisiveness,” he said in releasing the 2021 Edelman Trust Barometer.
Have mercy: 5 hard-hitting PR tips from ‘Cobra Kai’
By Filomena Fanelli
PR Daily – January 12, 2021
When it comes to your crisis communications plan, should you “sweep the leg?” Here’s some PR advice from the hit Netflix show.
After Capitol Attack, Communicators’ Obligations are Clear
By John Raffetto
PRNEWS – January 13, 2021
Most communicators understood that the online presence of what others regarded as fringe groups needed serious consideration. It was this lack of concern that, in part, led to last week’s violence on Capitol Hill. Going forward, PR pros will need to redouble their obligation to act ethically and responsibly.
Welcome Letter from the 2021 IPR Chair: An Optimist’s Outlook for IPR in 2021
By Stacey Jones
Institute for Public Relations – January 12, 2021
Until last week, this posting was going to focus on how difficult and uncertain last year was – and how much I was looking forward to starting fresh. But now, just a few short days into 2021, we’ve already witnessed some of the worst we could have imagined. There is little I can add about the awful events at the Capitol that hasn’t already been said or written. But since I am truly an optimist at heart, I still hold fast to the belief that in the coming year, things will only get better.
Being gay in the creative industry: Two personal experiences [PODCAST]
PRmoment (UK) – January 12, 2021
Today on the PRmoment podcast I’m catching up with Marc Allenby, ECD of both Harvard and Eat the Fox; the tech Marketing & PR agencies, part of the Chime Group and Daniel Maynard, vice president, Communications, Media (Television & Direct-to-Consumer) Europe & Africa at The Walt Disney Company. We talk about Marc and Daniel’s experiences as gay men working in the creative sector.
6 tips for following up on email pitches without being annoying
By Adela Belin
Agility PR – January 13, 2021
Following up is as crucial as sending an email in the first place. If you’re pitching to someone, you cannot give up when they don’t reply to your first email.
Tuition-Free PR Lessons You Could Have Learned From The Political Scene By Watching Trump, Biden, Pelosi, Cuomo and Fauci –
By Arthur Solomon
CommPro – January 13, 2021
The most important of the PR political lessons I utilized was to not follow the run-of-the-mill PR tenets that were created eons ago and still are taught in communications schools.
When and when not to hold a meeting
By Emma Haddad
Muck Rack Blog – January 13, 2021
When should you actually have a meeting? And how can you make sure your meetings aren’t a total waste of time? Let’s explore.
Trust Barometer: Rampant Global Infodemic Is Fueling Mistrust
By Maja Pawinska Sims
PRovoke – January 13, 2021
Edelman’s annual report shows business has replaced government as the most trusted institution; post-election flash poll finds US is in a “cold civil war”.
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