Daily PR Brief – Wed 01/15/20


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Check out some of today’s best

PR/Comms industry news clips:


Office uprising: How employee activism will change PR in 2020 (Advertising Age – January 14, 2020)

Amazon’s $690,000 Donation to Australian Wildfire Relief Is a Massive PR Failure. Here’s Why (Inc. – January 15, 2020)

Astros’ GM Makes Bad Play With Exit Statement (O’Dwyer’s – January 15, 2020)

A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association (Sword and the Script – January 14, 2020)

5 tips for a successful crisis simulation (PR Daily – January 14, 2020)

2020 Trend Forecast: Employees (The Holmes Report – January 15, 2020)

Page Chair Eyes New Skills for CCO’s Transformational Role (PR News – January 15, 2020)

6 B2B Tech Trends From CES 2020 (Crenshaw Communications – January 14, 2020)

2020 PR: “Age of Anxiety” will bring continued fragmentation, mistrust of mass media (Agility PR – January 15, 2020)

Let’s Bring the Human Connection Back to Communication (Amendola Communications – January 15, 2020)

Public Relations Ethics : Authenticity in Communication (BLND Public Relations – January 15, 2020)

Thou Shalt Follow These 10 PR Commandments (Business 2 Community – January 15, 2020)

Summary Section:

Office uprising: How employee activism will change PR in 2020
By Rebecca Bamberger
Advertising Age – January 14, 2020
In 2019, one thing was clear: Workers are expecting more from their employers, and if they don’t get it, they’re willing to make their voices heard — loudly and publicly.

Amazon’s $690,000 Donation to Australian Wildfire Relief Is a Massive PR Failure. Here’s Why
By Jason Aten
Inc. – January 15, 2020
The company’s efforts to make a contribution seem to have backfired in a big way.

Astros’ GM Makes Bad Play With Exit Statement
By Ken Scudder
O’Dwyer’s – January 15, 2020
The sign-stealing scandal that led to the season-long suspensions and subsequent firings of Houston Astros General Manager Jeff Luhnow and Manager A.J. Hinch provide more visible examples of crisis management than your standard corporate crisis does.

A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association
By Frank Strong
Sword and the Script – January 14, 2020
She talks about key issues she helps her organization with in communication, transitioning from a corporate role to work with an association, and how she deals with the challenges we all face in PR and comms – like proving value.

5 tips for a successful crisis simulation
By Andrew Gilman and Dale Weiss
PR Daily – January 14, 2020
Setting up a plan and building a response team are just the first steps. Putting those elements—and people—through the paces requires diligence and more than a little imagination.

2020 Trend Forecast: Employees
By Arun Sudhaman
The Holmes Report – January 15, 2020
The employee voice has emerged as the most important of all stakeholder groups, as our 2020 Trend Forecast examines.

Page Chair Eyes New Skills for CCO’s Transformational Role
By Seth Arenstein
PR News – January 15, 2020
Businesses are redefining and remaking themselves in response to disruption. Page research shows the CCO is stepping up on corporate brand and culture.

6 B2B Tech Trends From CES 2020
By Chris Harihar
Crenshaw Communications – January 14, 2020
CES 2020 is officially a wrap. Much of the news was about new gadgets and Big Tech announcements, but there was plenty of PR from B2B tech brands, too.

2020 PR: “Age of Anxiety” will bring continued fragmentation, mistrust of mass media
By Richard Carufel
Agility PR – January 15, 2020
A new year always brings a sense of hope and excitement, but with the baggage PR is dragging in from 2019, there’s also an ominous feeling throughout the industry. Indeed, a new PR forecast suggests a tough year ahead marred by distrust and anxiety.

Let’s Bring the Human Connection Back to Communication
By Linda Healan
Amendola Communications – January 15, 2020
While social media and other electronic forms of communication are useful, nothing forms a human connection better than speaking face-to-face or voice-to-voice.

Public Relations Ethics : Authenticity in Communication
BLND Public Relations – January 15, 2020
At our Los Angeles public relations agency, we live by the following guidelines to ensure that each of our brands are authentic and ethical in our communications.

Thou Shalt Follow These 10 PR Commandments
By Michelle McIntyre
Business 2 Community – January 15, 2020
A commandment is defined as a divine rule. If you want to be a devout public relations professional, follow these 10 PR commandments in 2020.


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