Daily PR Brief – Wed 01/24/18


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Check out some of today’s best PR industry news clips:

media monitoring

5 (False) Beliefs that Will Derail Any PR Strategy (Business 2 Community – January 23, 2018)
PR Industry: Employment Up for Four Consecutive Years, But Still Below Pre-Recession Levels (PR Underground – January 24, 2018)
6 Creative Brand Strategies That Can Help Your Business Build Trust (Forbes – January 24, 2018)
Startup Spotlight: Spry offers PR services via the gig economy, ordered through its app (GeekWire – January 24, 2018)
4 tips for reaching the elusive millennial demographic (PR Daily – January 24, 2018)
Fake news and the ugly rise of sponsored content (Ragan – January 24, 2018)
PR News Shines Spotlight on 2018 Top Women in PR in NYC (PR News – January 23, 2018)
How PR and SEO Must Work Together for Best Results (Spin Sucks – January 23, 2018)
Instagram GIFs open new doors for PR, marketing (PR Daily – January 24, 2018)
The do’s and don’ts of contacting journalists (Axia Public Relations – January 24, 2018)

Summary Section:

5 (False) Beliefs that Will Derail Any PR Strategy
By Doreen Clark
Business 2 Community – January 23, 2018
Here are five false beliefs to consider before starting your PR strategy.

PR Industry: Employment Up for Four Consecutive Years, But Still Below Pre-Recession Levels
PR Underground – January 24, 2018
Industry employment grows for four consecutive years, though jobs are still well below 2009 peak levels.

6 Creative Brand Strategies That Can Help Your Business Build Trust
By Forbes Communications Council
Forbes – January 24, 2018
Credibility matters when reaching out to your target audience. Here are a few things to keep in mind.

Startup Spotlight: Spry offers PR services via the gig economy, ordered through its app
By Lisa Stiffler
GeekWire – January 24, 2018
Seattle-based startup Spry is a marketing company billing itself as the “first mobile PR network.”

4 tips for reaching the elusive millennial demographic
By Raphael Farasat, CEO & Creative Director of TRUFFL
PR Daily – January 24, 2018
With brand managers fervently hoping to tap into this diverse segment of the population, what are the best tactics for winning these younger fans?

Fake news and the ugly rise of sponsored content
By John Pelle, Head of External Communications at AbleTo
Ragan – January 24, 2018
This PR pro says corporate communicators are to blame for clickbait articles and false stories, because native advertising has changed the way readers look at articles. He also faults mainstream news outlets.

PR News Shines Spotlight on 2018 Top Women in PR in NYC
By Jerry Ascierto
PR News – January 23, 2018
On Jan. 23, 2018, PR News once again honored the Top Women in PR at New York’s Grand Hyatt.

How PR and SEO Must Work Together for Best Results
By Corina Manea – Chief Community Officer, Arment Dietrich
Spin Sucks – January 23, 2018
Should PR professionals learn SEO? The first edition of #PRStudChat in 2018 was all about why and how Important is for PR professionals to learn PR and SEO.

Instagram GIFs open new doors for PR, marketing
By Ted Kitterman
PR Daily – January 24, 2018
The photo-sharing network is vying with Snapchat to get users sharing content through their platforms. How will adding GIFs augment your content strategies?

The do’s and don’ts of contacting journalists
By Jason Mudd
Axia Public Relations – January 24, 2018
See what you should and shouldn’t do when getting in touch with journalists to pitch your story via email.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.