Daily PR Brief – Wed 01/30/19


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Check out some of today’s best PR/Comms industry news clips:

media monitoring company Is a Thermostat Smarter Than Your PR strategy? (Cision – January 29, 2019)

What PR Teaches us About Setting and Reaching Goals (PR Couture – January 29, 2019)

Does Your Agency Pass The ‘Good’ Test? Four Types Of Purpose-Driven Agencies (Forbes – January 30, 2019)

Polar vortex keeps crisis communicators busy across the Midwest (PR Daily – January 30, 2019)

On the Question of Relationships (The Holmes Report – January 30, 2019)

How PR Pros Can Leverage Reddit (PR News – January 29, 2019)

Are SEO Specialists Replacing Communications Specialists? (Spin Sucks – January 29, 2019)

Juul’s Communications Tries to Win Over Public Opinion (Ishmael’s Corner – The Hoffman Agency – January 30, 2019)

How To Win Journalists And Influence People – Why PR Matters (Forbes – January 29, 2019)

Diversity in Public Relations: Eight Things Communicators & Agencies Can Do Today to Make A Difference (CommPro – January 30, 2019)

Summary Section:

Is a Thermostat Smarter Than Your PR strategy?
By Hillary Newport
Cision – January 29, 2019
PR professionals can learn a lot from “smart” technologies. Learn to optimize comms content and audience engagement by utilizing data-driven insights.

What PR Teaches us About Setting and Reaching Goals
By Stephanie Smith
PR Couture – January 29, 2019
PR maven Stephanie Smith shares what PR plans teach us about creating effective goals.

Does Your Agency Pass The ‘Good’ Test? Four Types Of Purpose-Driven Agencies
By Russ Stoddard, Founder and President of Oliver Russell
Forbes – January 30, 2019
Make annual, measurable commitments to improve your workplace, the environment, your community or the lives of your customers.

Polar vortex keeps crisis communicators busy across the Midwest
By Ted Kitterman
PR Daily – January 30, 2019
As officials warn of the coldest temperatures in a generation, many are working to educate people about the dangers of the deep freeze and to share updates to protect readers.

On the Question of Relationships
By Aarti Shah
The Holmes Report – January 30, 2019
We still live in a world where it is not only accepted, but highly encouraged, that women’s professional pursuits be in service of men — the reverse is still met with confusion, secrecy.

How PR Pros Can Leverage Reddit
By Catherine Taylor
PR News – January 29, 2019
Injecting Reddit into a communications plan may seem like a death wish. And yet, it may well be time to wake up and take notice. 

Are SEO Specialists Replacing Communications Specialists?
By Bill Threlkeld, President of Threlkeld Communications
Spin Sucks – January 29, 2019
You should be studying how and why SEO plays an influential role in the evolution of communications today.

Juul’s Communications Tries to Win Over Public Opinion
By Lou Hoffman
Ishmael’s Corner – The Hoffman Agency – January 30, 2019
Juul wants to communicate a simple message to the outside world: Cigarettes are the enemy; we offer an alternative to cigarettes.

How To Win Journalists And Influence People – Why PR Matters
By Heather Farmbrough 
Forbes – January 29, 2019
The relationship between financial PRs and journalists is an intangible but important one. Here’s how to get the most from it.

Diversity in Public Relations: Eight Things Communicators & Agencies Can Do Today to Make A Difference
By Neil Foote, Tracey Wood Mendelsohn, Simon Erskine Locke
CommPro – January 30, 2019
Despite all the well-meaning efforts in the PR and communications industry, the appointment of diversity officers, diversity surveys and efforts to hire diverse professionals, there’s a big gap between the talk and action.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.