Daily PR Brief – Wed 01/31/18


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Check out some of today’s best PR industry news clips:

4 common PR video blunders (PR Daily – January 31, 2018)
How a Small Non-Profit Used the PESO Model for Success (Spin Sucks – January 30, 2018)
Eight Ways Small Agencies Grow Big Business (Forbes – January 30, 2018)
PR, not lobbying, increasingly choice of influence in DC (WTOP Radio DC – January 31, 2018)
Keys to Unlocking the Power of Celebrity for PR (O’Dwyer’s – January 30, 2018)
5 tips to kick your creativity (and blog) into gear (PR Daily – January 31, 2018)
7 qualities of top millennial PR pros (Ragan – January 30, 2018)
Davos 2018: 5 Communications Themes From A Revived World Economic Forum (The Holmes Report – January 31, 2018)
6 Ways to Excel at Media Relations When You Can’t Pitch Puppies (PR News – January 30, 2018)
Are Communicators Responsible for New Business Development? (Spin Sucks – January 31, 2018)
PR Employment Lags Behind 2009 Peak Year (O’Dwyer’s – January 31, 2018)

Summary Section:

4 common PR video blunders
By Brian Pittman
PR Daily – January 31, 2018
Are your videos getting less attention? Here are four likely culprits and how to fix them.

How a Small Non-Profit Used the PESO Model for Success
By Janice Evans-Davis
Spin Sucks – January 30, 2018
With PR and marketing being coordinated under one management umbrella these days, you can achieve better results using the PESO Model.

Eight Ways Small Agencies Grow Big Business
By Aaron Henry, Founder and Creative Director at Foundry512
Forbes – January 30, 2018
Small agencies are scrappy, but they can also spread themselves too thin. Through experience, we learned to grow our clientele the right way using these eight strategies.

PR, not lobbying, increasingly choice of influence in DC
By Jeff Clabaugh
WTOP Radio DC – January 31, 2018
There has been a major shift in the business of public policy influencing in Washington in recent years, and public relations now leads the pack.

Keys to Unlocking the Power of Celebrity for PR
By Tara Reid
O’Dwyer’s – January 30, 2018
How can you best leverage a celebrity in a PR campaign? And is it worth it?

5 tips to kick your creativity (and blog) into gear
By Beki Winchel
PR Daily – January 31, 2018
If you’re in a writing rut, these reminders and ideas can help you better focus and jumpstart your creative juices.

7 qualities of top millennial PR pros
By Carlin Twedt
Ragan – January 30, 2018
A younger workforce is emerging in the PR world. If you’re unsure whether these green beans are fit to succeed, consider these insights.

Davos 2018: 5 Communications Themes From A Revived World Economic Forum
By Arun Sudhaman
The Holmes Report – January 31, 2018
A Davos week that began with dire prognostications on the collapse of trust ended in upbeat mood, with economic optimism helping to allay concerns about political upheaval.

6 Ways to Excel at Media Relations When You Can’t Pitch Puppies
By Steve Goldstein
PR News – January 30, 2018
Check out these six ways to build better relationships with journalists.

Are Communicators Responsible for New Business Development?
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – January 31, 2018
To sell is human, but for communicators, new business development feels yucky. Change your mindset and achieve more growth than you thought possible.

PR Employment Lags Behind 2009 Peak Year
By Steve Barnes
O’Dwyer’s – January 31, 2018
While employment figures in the PR industry have risen for four consecutive years, they still lag behind the peak levels reached in 2009, says a new report from PR Underground.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.