Daily PR Brief – Wed 02/03/21


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Check out some of today’s best

PR/Comms industry news clips:

 

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The New Definition of “Top-Tier” Media (PAN Communications – February 2, 2021)

14 Onboarding Steps To Improve Communications With New Clients (Forbes Agency Council – February 1, 2021)

PR’s Top Pros Talk: Michelle Gross (O’Dwyer’s – February 2, 2021) [VIDEO]

4 comms tech advances PR pros must embrace (PR Daily – February 2, 2021)

GameStop’s Takeaway for PR Pros: Watch Those Online Factions (PRNEWS – February 3, 2021)

Lessons Earned: Never Hold Back from Giving Your Fullest Self (Institute for Public Relations – February 1, 2021)

3 common email pitch mistakes that will undermine your PR campaign (Agility PR – February 3, 2021)

Poor communications see WhatsApp users flock to privacy-focused rivals (Influence (UK) – January 30, 2021)

What’s Hot in Social? (Olive Creative Strategies – February 2, 2021)

Why I’m Against Cost-Of-Living Salary Adjustments For Remote Agency Employees (PRovoke – February 3, 2021)

Spokesperson shows how to give your media interviews a shot in the arm (Media First (UK) – February 3, 2021)

Summary Section:

The New Definition of “Top-Tier” Media
By Ashley Waters
PAN Communications – February 2, 2021
When evaluating the media landscape, marketing and PR teams should look beyond syndication numbers and define “top-tier” for their target audience.

14 Onboarding Steps To Improve Communications With New Clients
Forbes Agency Council – February 1, 2021
Here, 14 experts from Forbes Communications Council look at several essential communications steps companies should consider when onboarding new clients to ensure productive and trusting interactions with them in the future.

PR’s Top Pros Talk: Michelle Gross [VIDEO]
By Steve Barnes
O’Dwyer’s – February 2, 2021
The new administration, the rollout of the COVID-19 vaccine and the continuing focus on diversity are the major areas clients will be negotiating in the coming year, Spectrum Science president Michelle Gross tells Doug Simon in the latest “PR’s Top Pros Talk” video interview.

4 comms tech advances PR pros must embrace
By Ted Kitterman
PR Daily – February 2, 2021
Kathleen Lucente, president and founder of Red Fan Communications, offers her view on where the next innovations will come in communications technology.

GameStop’s Takeaway for PR Pros: Watch Those Online Factions
By Ryan Fox
PRNEWS – February 3, 2021
Historically, communicators relied on increases in the volume of shares or likes to tip them off to activity, conversations or other important topics.

Lessons Earned: Never Hold Back from Giving Your Fullest Self
By David W. Brown
Institute for Public Relations – February 1, 2021
As an African-American male growing up in the often-tough streets of Philadelphia, I started to see how the multi-faceted aspects of PR could effectuate change in powerful ways–particularly around issues like combating racism and working for greater diversity, inclusion and equity.

3 common email pitch mistakes that will undermine your PR campaign
By Mostafa Dastras
Agility PR – February 3, 2021
Email is still one of the most popular ways PR experts contact people at scale. The popularity of email, its ease of use, and the abundance of email tools out there makes email a go-to communication method for lead generation and other PR campaigns.

Poor communications see WhatsApp users flock to privacy-focused rivals
By Matt Silver
Influence (UK) – January 30, 2021
A recent change to Facebook’s privacy policy, which sent notifications to millions of users around the world has sparked a fresh exodus from WhatsApp, with users flocking to competitors such as Telegram and Signal, who have built and marketed their services around privacy and security.

What’s Hot in Social?
By Madeline Cullen
Olive Creative Strategies – February 2, 2021
Whether it’s the latest app that’s taking influencer culture by storm, or important platform updates to the sites we already know and love– social media is a powerful tool that can be difficult to stay up-to-date on.

Why I’m Against Cost-Of-Living Salary Adjustments For Remote Agency Employees
By Fred Bateman
PRovoke – February 3, 2021
I don’t hear agencies saying they plan to bill remote employees out to clients at a lower rate. Clearly, the whole concept is about putting more of the end-of-year profits in the pockets of agency owners.

Spokesperson shows how to give your media interviews a shot in the arm
By Adam Fisher
Media First (UK) – February 3, 2021
We love it when we hear and see excellent interviews we can highlight in this media training blog. There is always plenty that can be learnt from watching other spokespeople – one reason we encourage our delegates to observe each other during the TV and radio interviews on our courses.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.