Daily PR Brief – Wed 02/07/18


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Check out some of today’s best PR industry news clips:

What are the best cities for PR pros to maximize their earning potential? (PR Daily – February 7, 2018)
Five Of The Most Impactful Ways For An Agency To Get More Clients (Forbes – February 7, 2018)
9 Things To Consider When Building Your Next Communication Strategy (Forbes – February 7, 2018)
Five Valuable Lessons from the Crock-Pot Crisis (Spin Sucks – February 7, 2018)
Elon Musk scores 2-for-1 PR win in SpaceX launch (PR Daily – February 7, 2018)
How many PR tasks will artificial intelligence take over? (Ragan – February 7, 2018)
Global PR Trade Bodies Agree To Establish Ethics Task Force (The Holmes Report – February 7, 2018)
4 Ways Machine Learning May Soon Solve (Some of Your) PR Problems (PR News – February 6, 2018)
9 expert tips for writing press release headlines (PR Daily – February 7, 2018)
How to Manage Your Visual Reputation on Google Images (Mention Blog – February 7, 2018)
Is your company’s PR ready for a cyberattack? (Axia Public Relations – February 7, 2018)

Summary Section:

What are the best cities for PR pros to maximize their earning potential?
By Carlin Twedt
PR Daily – February 7, 2018
PR is on a growth spurt, and industry salaries prove it. Some cities are seeing bigger dividends than other, attracting talent and competition.

Five Of The Most Impactful Ways For An Agency To Get More Clients
By Mike Arce, Founder/CEO of Agency GSD
Forbes – February 7, 2018
Don’t be a marketing agency that gets awesome results for clients but not for yourself.

9 Things To Consider When Building Your Next Communication Strategy
By Forbes Communications Council
Forbes – February 7, 2018
A strong event depends on a well-crafted communication strategy. Here are some things to keep in mind.

Five Valuable Lessons from the Crock-Pot Crisis
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – February 7, 2018
The Crock-Pot crisis is a great lesson in how to do communications well. They led with empathy, presented the facts, and got advocates on board.

Elon Musk scores 2-for-1 PR win in SpaceX launch
By Ted Kitterman
PR Daily – February 7, 2018
By putting a Tesla roadster in the payload of the Falcon Heavy rocket launch, the entrepreneur vaulted his flailing car company into the solar system—and marketing history.

How many PR tasks will artificial intelligence take over?
By Rowan Benecke
Ragan – February 7, 2018
Software is in place to answer emails and schedule appointments, but with rapid advances emerging continually, communicators could see RoboPR as a threat rather than a helper.

Global PR Trade Bodies Agree To Establish Ethics Task Force
The Holmes Report – February 7, 2018
A number of PR trade associations have agreed to set up a global taskforce that aims to raise ethical standards across the industry following the Bell Pottinger scandal.

4 Ways Machine Learning May Soon Solve (Some of Your) PR Problems
By Sophie Maerowitz
PR News – February 6, 2018
Four learnings from Andrew Heyward, visiting scholar from MIT’s Media Laboratory and former president of CBS News, on AI applications in PR and the modern media environment.

9 expert tips for writing press release headlines
By Alex Armitage
PR Daily – February 7, 2018
Grabbing a reporter’s attention can all come down to your subject line. Here’s what PR veterans suggest should guide your efforts to be pithy and exhaustive at the same time.

How to Manage Your Visual Reputation on Google Images
By Ann Smarty
Mention Blog – February 7, 2018
Want to make sure your brand is represented in the best possible light? Google Images have a powerful effect on your visual reputation. Here’s what to do.

Is your company’s PR ready for a cyberattack?
By Wendy Bulawa Agudelo
Axia Public Relations – February 7, 2018
Discover how your company can prepare their response in case someone hacks your company’s systems.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.