Daily PR Brief – Wed 02/13/19


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Check out some of today’s best PR/Comms industry news clips:

media monitoring software It’s Time To Flip The Script On The Age-Old RFP Process (Forbes – February 13, 2019)

A day in the life of… CEO at an independent PR agency (Econsultancy – February 13, 2019)

IPG Posts 13.3% Surge in Q4 Growth (O’Dwyer’s – February 13, 2019)

PR Is A Management Function, Not A Comms Function: IN2Summit MENA (The Holmes Report – February 13, 2019)

7 Ways to Keep Your Press Release Out of the Garbage (PR News – February 13, 2019)

Building Community: A Step-By-Step Process to Get Started (Spin Sucks – February 12, 2019)

Key Takeaways from” An Evening with Women in Media and Communications” (SHIFT Communications – February 13, 2019)

Proactive PR- 3 Steps to Creating Coverage out of Thin Air (PR Couture – February 12, 2019)

Top 15 Inbound PR Posts on Other Blogs (Iliyana Stareva Blog – February 12, 2019)

LinkedIn Live Video: New Forum for B2B Marketing & PR Content (Glean.info – February 13, 2019)

NPR’s Terry Gross on the Art of Conversation (Public Relations Society of America – February 12, 2019)

Summary Section:

It’s Time To Flip The Script On The Age-Old RFP Process
By Keith Bendes VP of Marketing and Partnerships at Float Hybrid
Forbes – February 13, 2019
Shouldn’t agencies that are heavily specialized in specific technologies and media be the ones to bring opportunities to brands based on their understanding of the market?

A day in the life of… CEO at an independent PR agency
By Ben Davis
Econsultancy – February 13, 2019
Tom Berry is CEO of Chameleon – the Best PR Agency to Work for in the UK and EMEA Technology Consultancy of the Year 2018. He tells us what he does every day.

IPG Posts 13.3% Surge in Q4 Growth
By Kevin McCauley
O’Dwyer’s – February 13, 2019
Interpublic ‘s organic growth surged 7.1 percent, split between a 6.3 percent rise in the US and 8.0 percent overseas.

PR Is A Management Function, Not A Comms Function: IN2Summit MENA
By Maja Pawinska Sims
The Holmes Report – February 13, 2019
In the integration era, PR must play a leading business role, say communications leaders in the Middle East.

7 Ways to Keep Your Press Release Out of the Garbage
By Jim Alkon
PR News – February 13, 2019
Here are some of the biggest changes and new considerations when engaging in the craft of press release writing.

Building Community: A Step-By-Step Process to Get Started
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – February 12, 2019
Everyone talks about the importance of building community, especially for brands, but no one gives you the secret sauce to get you started.

Key Takeaways from” An Evening with Women in Media and Communications”
By Julia Buencamino
SHIFT Communications – February 13, 2019
What’s it like to be a female tech reporter in Silicon Valley? Check out how this question sparked discussion at the PRSA event “An Evening with Women in Media and Communications.”

Proactive PR- 3 Steps to Creating Coverage out of Thin Air
By Sophie Maccagnone, Account Executive at Dittoe Public Relations
PR Couture – February 12, 2019
Here are three quick tips on staying proactive and getting your clients PR coverage year-round.

Top 15 Inbound PR Posts on Other Blogs
By Iliyana Stareva, Global Partner Program Manager at HubSpot
Iliyana Stareva Blog – February 12, 2019
Agencies and PR professionals have been blogging about Inbound PR – here’s a collection of the top 15 posts about Inbound PR on other blogs.

LinkedIn Live Video: New Forum for B2B Marketing & PR Content
By William Comcowich
Glean.info – February 13, 2019
LinkedIn live video offers many possible uses for not-for-profit organizations, companies and B2B marketers, including product demonstrations, earnings calls and conference presentations.

NPR’s Terry Gross on the Art of Conversation
By Greg Beaubien
Public Relations Society of America – February 12, 2019
Terry Gross hosts NPR’s “Fresh Air” radio program and has interviewed thousands of people during her four-decade career. 


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.