Daily PR Brief – Wed 02/20/19


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Check out some of today’s best PR/Comms industry news clips:

media monitoring service This month in bad PR pitches (Muck Rack Blog – February 20, 2019)

Gender Gap Still Persists in PR (O’Dwyer’s – February 20, 2019)

How to use webinars for client recruitment and media outreach (PR Daily – February 20, 2019)

Edelman Global Vice Chair Michael Stewart Steps Down (The Holmes Report – February 20, 2019)

Tips for Communicators from Google’s Disinformation Report (PR News – February 19, 2019)

The Impact of Organizational Culture and Leadership Performance on Job Satisfaction (Institute for Public Relations – February 20, 2019)

How to Research Industry Trends Hassle-Free (SHIFT Communications – February 20, 2019)

3 Ways Fashion Companies Can Approach CSR Alongside PR Initiatives (PR Couture – February 19, 2019)

How PR & Marketing Can Promote Diversity (Glean.info – February 20, 2019)

The Illusion of Choice: Why Preparing for Difficult Conversations is Key for PR – March Communications Boston & Chicago Tech PR Firm (March Communications – February 20, 2019)

Summary Section:

This month in bad PR pitches
By Jessica Lawlor, CEO at JL&Co.
Muck Rack Blog – February 20, 2019
Here are some of the more cringeworthy tweets from journalists about the PR pitches landing in their inboxes lately.

Gender Gap Still Persists in PR
By Steve Barnes
O’Dwyer’s – February 20, 2019
While women now account for more than three out of four workers in the PR industry, only about 20 percent of the top leadership positions are occupied by women, according to a new report.

How to use webinars for client recruitment and media outreach
By Lucas Miller
PR Daily – February 20, 2019
Offering educational content can be a great tactic for drawing in new audiences and capturing short attention spans—and even the eyes of busy journalists. Consider these insights. 

Edelman Global Vice Chair Michael Stewart Steps Down
By Arun Sudhaman
The Holmes Report – February 20, 2019
Michael Stewart leaves Edelman after serving as global vice chair since 2016, with the firm naming Stephen Kehoe, global chair of reputation, to oversee its global practices, sectors and IP.

Tips for Communicators from Google’s Disinformation Report
By Seth Arenstein
PR News – February 19, 2019
A general takeaway for communicators—check and re-check what you obtain online.

The Impact of Organizational Culture and Leadership Performance on Job Satisfaction
By Juan Meng and Bruce Berger
Institute for Public Relations – February 20, 2019
The impact of organizational culture and leadership performance on PR professionals’ job satisfaction: Testing the joint mediating effects of engagement and trust. 

How to Research Industry Trends Hassle-Free
By Lisa Zanchi
SHIFT Communications – February 20, 2019
Explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free.

3 Ways Fashion Companies Can Approach CSR Alongside PR Initiatives
By Grayson Kemper
PR Couture – February 19, 2019
Here are three ways for brands to authentically approach social responsibility.

How PR & Marketing Can Promote Diversity
By William Comcowich
Glean.info – February 20, 2019
Forward-thinking PR executives recognize the business value of increasing diversity and inclusion in their organizations.

The Illusion of Choice: Why Preparing for Difficult Conversations is Key for PR – March Communications Boston & Chicago Tech PR Firm
By Alex Jafarzadeh
March Communications – February 20, 2019
Brands don’t always have a say in which conversations they’re pulled into. That’s why PR teams need to be ready with a strong, unified position in response.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.