Daily PR Brief – Wed 02/21/18


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Check out some of today’s best PR industry news clips:

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Five Things You Can Do to Be Successful in PR (Spin Sucks – February 21, 2018)
Using Chatbots As A Customer Service Virtual Agent (Forbes – February 21, 2018)
How Bad PR Can Kill Your Business (and How to Avoid It) (Inc. – February 20, 2018)
IPR Cites Fake News Among Top PR Research Insights (O’Dwyer’s – February 20, 2018)
3 ways PR pros can win with content after Facebook’s algorithm changes (Ragan – February 21, 2018)
2018 Nonprofit Awards Finalists Announced by PR News (PR News – February 20, 2018)
5 ways media interviews go up in flames (PR Daily – February 21, 2018)
How to Bring Company Culture And Values to Life (Cision – February 21, 2018)
Hashtags, VR and Winnie the Pooh: Watching the 2018 Winter Olympics as a Communicator (Public Relations Society of America – February 21, 2018)
6 things every agency wants from a data insights tool (PR Daily – February 21, 2018)
The State of PR Jobs: Hiring and Salary Trends (MarketingProfs – February 21, 2018)

Summary Section:

Five Things You Can Do to Be Successful in PR
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – February 21, 2018
To be successful in PR isn’t something just students should focus on. No matter your expertise level, there are five things you must continuously do.

Using Chatbots As A Customer Service Virtual Agent
By William Flaiz, Partner with Bottom Line Strategy Group
Forbes – February 21, 2018
A chatbot can maximize the productivity of your business by answering common customer questions, but it’s important to know when to pass the baton to a real person.

How Bad PR Can Kill Your Business (and How to Avoid It)
By Rhett Power
Inc. – February 20, 2018
It’s hard to avoid bad press completely, but there are important steps you can take to prevent negative situations before they happen.

IPR Cites Fake News Among Top PR Research Insights
By Steve Barnes
O’Dwyer’s – February 20, 2018
Digital literacy, brand positioning and the effects of fake news and social media are among the topics addressed in the Institute for Public Relations’ list of the Top 11 Public Relations Research Insights for 2017.

3 ways PR pros can win with content after Facebook’s algorithm changes
By Beki Winchel
Ragan – February 21, 2018
As one communicator says, ‘Don’t put all your social media eggs in one basket.’ From taking advantage of owned channels to measuring interaction by testing posts, consider these options.

2018 Nonprofit Awards Finalists Announced by PR News
By Sophie Maerowitz
PR News – February 20, 2018
A list of 2018 Nonprofit Awards finalists as announced by PR News.

5 ways media interviews go up in flames
By Aiden Guilfoyle
PR Daily – February 21, 2018
A disastrous live interview can undo months of hard work. Here is how PR pros (and their clients) can prepare for some classic missteps in “do or die” interviews.

How to Bring Company Culture And Values to Life
By Whitney Benner
Cision – February 21, 2018
A company that takes the time to shape culture and values is one that employees are proud to work in. But what does it mean to have company culture?

Hashtags, VR and Winnie the Pooh: Watching the 2018 Winter Olympics as a Communicator
By Dean Essner
Public Relations Society of America – February 21, 2018
For PR professionals, the Olympics are also an opportunity to monitor a variety of communications-related topics — personal branding, corporate sponsorships, new technology — on a universal stage.

6 things every agency wants from a data insights tool
By Mary Claire Mandeville
PR Daily – February 21, 2018
Data and measurement are essential factors in helping agencies land new clients. Here’s the kind of data every agency should demand from their data listening tool.

The State of PR Jobs: Hiring and Salary Trends
By Ayaz Nanji
MarketingProfs – February 21, 2018
The number of public relations specialists and managers in the US has steadily risen in recent years. See more on salary trends, the wage gap between managers and specialists, and more.

 


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.