Daily PR Brief – Wed 02/28/18


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Check out some of today’s best PR industry news clips:

media analysis

Advice for the Datacentric Communicator (Institute for Public Relations – February 27, 2018)
What’s The ROI Of A Great Story? (Forbes – February 28, 2018)
How Oxfam became a case study in bungling crisis response (Ragan – February 27, 2018)
WPP Creates 3rd Largest PR Firm With Burson Cohn & Wolfe (The Holmes Report – February 27, 2018)
The Earned Media Metrics That Really Matter (Cision – February 28, 2018)
Success When You DON’T Pitch (Public Relations Society of America – February 28, 2018)
How to Have 100% Success With Your Media Pitch (Spin Sucks – February 28, 2018)
7 essential digital techniques all marketers should master (PR Daily – February 28, 2018)
3 reasons why it’s a great time to be a corporate communicator (Ragan – February 28, 2018)
‘The Big Prize Is Revitalising Burson’: PR Industry Responds To Blockbuster Merger (The Holmes Report – February 28, 2018)

Summary Section:

Advice for the Datacentric Communicator
By Mark Weiner
Institute for Public Relations – February 27, 2018
The evolved communicator recognizes the need for more than charts, graphs and data tables.

What’s The ROI Of A Great Story?
By Melissa Kandel, Global Director of PR, Communications and Digital Media at Berkshire Hathaway HomeSe
Forbes – February 28, 2018
The next iteration in our storytelling renaissance involves authentic stories coupled with technology.

How Oxfam became a case study in bungling crisis response
By Chris Tucker
Ragan – February 27, 2018
With allegations of sexual misconduct by staffers in Haiti, the disaster relief agency has found itself in a PR catastrophe. Statements and inaction by top exes have only fueled the firestorm.

WPP Creates 3rd Largest PR Firm With Burson Cohn & Wolfe
By Aarti Shah
The Holmes Report – February 27, 2018
WPP has merged Burson-Marsteller and Cohn & Wolfe, creating Burson Cohn & Wolfe under CEO Donna Imperato.

The Earned Media Metrics That Really Matter
By Jay Baer
Cision – February 28, 2018
We can order a ride with one click, yet we can’t know for certain if our PR is working right? Something is very, very wrong with this picture.

Success When You DON’T Pitch
By Michael Smart
Public Relations Society of America – February 28, 2018
Here’s a commonly overlooked opportunity for building relationships with media: Help them with stories you didn’t pitch.

How to Have 100% Success With Your Media Pitch
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – February 28, 2018
If you want to have 100% success with your next media pitch, follow these six steps, be patient, and do mass distribute anything. It works 100% of the time.

7 essential digital techniques all marketers should master
By Michael Del Gigante
PR Daily – February 28, 2018
Whether you are a seasoned pro or a newbie just getting your start, digital technology is a large part of your day. Here are some essential lessons all pros should learn.

3 reasons why it’s a great time to be a corporate communicator
By Kevin Hunt
Ragan – February 28, 2018
Now more than ever, leaders are open to fresh approaches and techniques. Meanwhile, the explosion of new platforms offers boundless potential to demonstrate leadership.

‘The Big Prize Is Revitalising Burson’: PR Industry Responds To Blockbuster Merger
By Arun Sudhaman
The Holmes Report – February 28, 2018
The dramatic reverse takeover of Burson-Marsteller by Cohn & Wolfe may constitute a risk, but industry leaders believe that WPP CEO Sir Martin Sorrell was left with little choice.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.