Daily PR Brief – Wed 03/06/19


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Check out some of today’s best PR/Comms industry news clips:

When pitches fail: The top five reasons clients reject agencies (PRmoment – March 5, 2019)

14 Agency Pros Share Their Best Practices For Website Management (Forbes – March 6, 2019)

Changing Mindsets in the Year Ahead (O’Dwyer’s – March 5, 2019)

6 top concerns for corporate communications leaders (PR Daily – March 6, 2019)

Brexit: PR Industry Still Divided On Preferred Outcome (The Holmes Report – March 6, 2019)

PRN-Meltwater Survey: 80% of PR Pros Say Influencers Are Important to Success (PR News – March 5, 2019)

Creativity In PR: The 3 Cs to Help You Achieve Your Most Creative Self (Spin Sucks – March 5, 2019)

What the Hell Was Huawei Thinking? (Ishmael’s Corner – The Hoffman Agency – March 6, 2019)

16 helpful words for PR pros (Ragan – March 6, 2019)

How to “manage up”: 4 tips I’ve learned over 20+ years (Communications Conversations – March 5, 2019)

How legal and PR can work more effectively together (Muck Rack Blog – March 6, 2019)

Summary Section:

When pitches fail: The top five reasons clients reject agencies
By Annabel Dunstan, CEO of Question & Retain
PRmoment – March 5, 2019
Based on what we have heard I want to share the top five real reasons you may have lost a recent pitch and things to think about to counter each.

14 Agency Pros Share Their Best Practices For Website Management
By Forbes Agency Council
Forbes – March 6, 2019
Fourteen members of the Forbes Agency Council outline some best practices for managing your company’s website.

Changing Mindsets in the Year Ahead
By Nikkia Adolphe, PR Director at Media Frenzy Global
O’Dwyer’s – March 5, 2019
The success traditional PR offers a brand’s reputation and business growth is invaluable, but it’s clear that the conventional media approach is no longer enough. 

6 top concerns for corporate communications leaders
By Ana Angelovska, Research Director for Reputation Institute
PR Daily – March 6, 2019
What’s on the minds of corporate communications executives?

Brexit: PR Industry Still Divided On Preferred Outcome
By Maja Pawinska Sims
The Holmes Report – March 6, 2019
It’s perhaps no surprise that this week’s research from the Public Relations and Communications Association demonstrates that the PR industry is still divided on the best route forward. 

PRN-Meltwater Survey: 80% of PR Pros Say Influencers Are Important to Success
By Seth Arenstein
PR News – March 5, 2019
A new survey from PR News and Meltwater, a media intelligence company, found overwhelming support for the use of influencers.

Creativity In PR: The 3 Cs to Help You Achieve Your Most Creative Self
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – March 5, 2019
The PR industry is just not considered that creative compared to our advertising brethren. We need to prove our creativity and stop the naysayers.

What the Hell Was Huawei Thinking?
By Lou Hoffman, CEO of the Hoffman Agency
Ishmael’s Corner – The Hoffman Agency – March 6, 2019
In spite of an in-house communications team that includes talented pros from the West, Huawei continues to make amateur mistakes.

16 helpful words for PR pros
By Holly Teichholtz, SVP Communications and Content Strategies, The Michael J. Fox Foundation for Parki
Ragan – March 6, 2019
These four-word phrases can help smooth over the rough patches in working with clients and co-workers.

How to “manage up”: 4 tips I’ve learned over 20+ years
By Arik Hanson, Principal of ACH Communications
Communications Conversations – March 5, 2019
I’ve seen many people who are/were talented strategists and writers passed up for promotions because they didn’t understand how to “manage up.” 

How legal and PR can work more effectively together
By Michelle Garrett 
Muck Rack Blog – March 6, 2019
Can we change the way we view these vital teammates? Here, we get advice from both sides.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.