Daily PR Brief – Wed 03/07/18


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Check out some of today’s best PR industry news clips:

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5 Reasons Why PR will be More Stressful in 2018 (Cision – March 7, 2018)
PR success takes time (Axia Public Relations – March 7, 2018)
Five Simple PR Lessons Learned From Parenting A Five-Year-Old (Forbes – March 7, 2018)
Why marketers should embrace the ‘less is more’ mentality (PR Daily – March 7, 2018)
10 guidelines for launching a global PR strategy (Ragan – March 7, 2018)
A Few Common Writing Mistakes You’re Probably Still Making (PR News – March 6, 2018)
Creative Ideas are Ruining Your Content Marketing Strategy (Spin Sucks – March 6, 2018)
To jump from PR to journalism, focus on these 5 skills (PR Daily – March 7, 2018)
Free guide: How to seamlessly integrate social media into your PR efforts (Muck Rack Daily – March 7, 2018)
The Complete Marketing Communications Measurement Guide (Spin Sucks – March 7, 2018)

Summary Section:

5 Reasons Why PR will be More Stressful in 2018
By Laura Roman
Cision – March 7, 2018
USA Today recently rated public relations among the top ten most stressful professions alongside military personnel and firefighters.

PR success takes time
By Marjorie Comer
Axia Public Relations – March 7, 2018
Learn why it takes a bit of time for a PR campaign to be successful with this blog post from Axia Public Relations.

Five Simple PR Lessons Learned From Parenting A Five-Year-Old
By Ashley Murphy, Director of Public Relations, Stribling & Associates
Forbes – March 7, 2018
Sometimes it helps to go back to the fundamentals in our lives and careers.

Why marketers should embrace the ‘less is more’ mentality
By Bonnie Clark, Communications Director at JConnelly
PR Daily – March 7, 2018
For marketers, there can be too much of a good thing. Here’s how to narrow your focus and spend your money on the projects that matter.

10 guidelines for launching a global PR strategy
By Lorenzo Grandi
Ragan – March 7, 2018
Before going international, immerse yourself in the culture. Do your research, focus your resources where you can get traction, and prepare a culturally appropriate crisis response plan.

A Few Common Writing Mistakes You’re Probably Still Making
By Jerry Ascierto
PR News – March 6, 2018
Many communicators undermine their brand’s message—and their own credibility—by stumbling over some common but easily avoidable linguistic hurdles.

Creative Ideas are Ruining Your Content Marketing Strategy
By Warren Fowler
Spin Sucks – March 6, 2018
The most successful content strategy begins with tried and true methods. Clever marketers don’t try to generate new ideas, they simply refresh old ones.

To jump from PR to journalism, focus on these 5 skills
By Nicole Fallon
PR Daily – March 7, 2018
News judgment, handling deadline pressure and, of course, writing ability are all crucial in both professions. Hone these essential tools for a smooth and successful transition.

Free guide: How to seamlessly integrate social media into your PR efforts
By Jessica Lawlor
Muck Rack Daily – March 7, 2018
Once you know the why and the how behind incorporating social media into your public relations efforts, let’s review some best practices to help you achieve social media success.

The Complete Marketing Communications Measurement Guide
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – March 7, 2018
Too many organizations use marketing and communications, but don’t measure real results. This measurement guide by Gini Dietrich will help change that.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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