Daily PR Brief – Wed 03/10/21

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Check out some of today’s best

PR/Comms industry news clips:

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COVID-19’s impact on local news: Journalists from NPR and Poynter share insights (Muck Rack Blog – March 10, 2021)

Summary Section:

Buckingham Palace Fumbles PR Response to ‘The Interview’
By Kevin McCauley
O’Dwyer’s – March 9, 2021
Is that all there is? Is that all Royal Communications has got? Buckingham Palace’s press shop released a 61-word statement on March 9, saying the whole family is “saddened” by news that Prince Harry and Meghan Markle were not enjoying royal life.

How To Respond To Negative Social Media Reviews
By Rebecca Kowalewicz
Forbes – March 10, 2021
From internet trolls to keyboard cowboys, competitors pretending to be customers, or a genuine consumer complaint, it doesn’t matter how incredible your product is or how strong your brand’s customer service skills are; you will experience the dreaded bad social media review.

How every communicator can deliver authentic, powerful messaging that resonates
By Robby Brumberg
Ragan – March 10, 2021
Gain expert insights into crafting modern messaging from speechwriting heavy hitters who served under President Obama, Hillary Clinton and Laura Bush.

Crisis Response: Did Buckingham Palace Wait Too Long?
By Nicole Schuman
PRNEWS – March 9, 2021
It’s safe to say Buckingham Palace is in the midst of a global reputation crisis. Some 48 hours after ‘the’ interview, it issued a response.

Purses, Pencil Skirts, and Podcasts: How Fashion PR Uses Podcasts to Connect with Audiences
By Tegan R. Bratcher
Institute for Public Relations – March 9, 2021
Whether it’s one of your favorite pop culture celebrities, political analysts, sports commentators, or even one of your own friends, it seems that everyone is getting into podcasting these days.

International Women’s Day: When Good PR Backfires
By Dorothy Crenshaw
Crenshaw Communications – March 9, 2021
The tweet that launched a whopper of a PR backlash for Burger King on International Women’s Day wasn’t really that bad. So, why did it backfire so badly?

Scenario planning key to social media marketing to an angry mob in 2021
By Arik Hanson
Communications Conversations – March 10, 2021
I don’t know if you’ve noticed, but people are angry out there. I mean, like REALLY ANGRY. It’s no surprise. Between the pandemic, politics, racial injustice, and a long list of other issues and topics, there’s absolutely no shortage of things to be legitimately frustrated and angry about right now.

Traditional vs Digital Media in PR
By Ronn Torossian, CEO of 5WPR
CommPro – March 10, 2021
Over the last couple of decades media, and with it, public relations, have both gone through monumental shifts and changes due to the ongoing evolution of the digital age.

W2O Group Rebrands As Real Chemistry
By Diana Marszalek
PRovoke – March 10, 2021
W2O has rebranded as Real Chemistry, a name that aims to reflect the healthcare firm’s expanded capabilities after rapid growth and numerous acquisitions.

COVID-19’s impact on local news: Journalists from NPR and Poynter share insights
By Alejandra Fernandez
Muck Rack Blog – March 10, 2021
Muck Rack’s Greg Galant sat down with Tamar Charney from NPR and Kristen Hare from Poynter, to discuss the importance of local news, the impact of the pandemic on them and how it may shift in the future.

The Daily PR Brief is put together by media analysts at ITK Information Services.

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