Daily PR Brief – Wed 03/13/19


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Check out some of today’s best PR/Comms industry news clips:

media research services Boeing’s Crisis Communications Strategy Doesn’t Fly (CommPro – March 13, 2019)

How Communications Professionals Can Slow Down Fake News (Spin Sucks – March 12, 2019)

14 Tips For Acing Your First Publicity Interview (Forbes – March 12, 2019)

Survey: PR moving in-house at many organizations (Ragan – March 13, 2019)

Amazon and Nike Forego Transparency: Was it the Right Call? (PR News – March 12, 2019)

When Change Readiness Spirals Down (Institute for Public Relations – March 13, 2019)

Putting a Face on a Company (Ishmael’s Corner – The Hoffman Agency – March 13, 2019)

When Your PR Problem Isn’t About PR (Crenshaw Communications – March 12, 2019)

News releases aren’t that important (Axia Public Relations – March 13, 2019)

Why PR professionals should trust a journalist to stay in touch (Muck Rack Blog – March 13, 2019)

Summary Section:

Boeing’s Crisis Communications Strategy Doesn’t Fly
By Linda J. Popky, Founder of Leverage2Market Associates
CommPro – March 13, 2019
Perception is reality. While the aviation experts examine black boxes and scour the crash site for clues, it’s Boeing’s reputation that’s at stake here. 

How Communications Professionals Can Slow Down Fake News
By Iva Grigorova
Spin Sucks – March 12, 2019
Communications professionals should provide credible, accurate content, and try to slow the spread of fake news.

14 Tips For Acing Your First Publicity Interview
By Forbes Communications Council
Forbes – March 12, 2019
Members of Forbes Communications Council share one piece of advice they would offer someone about to face a media interview for the first time.

Survey: PR moving in-house at many organizations
By Frank Strong, Founder, Sword and the Script Media
Ragan – March 13, 2019
As corporate entities seek to maximize content control and minimize spending, they’re ditching outside guidance.

Amazon and Nike Forego Transparency: Was it the Right Call?
By Seth Arenstein, Editor of PR News
PR News – March 12, 2019
Social media has ushered in an age of transparency, which makes the “no comment” response seem particularly out of touch.

When Change Readiness Spirals Down
By Van Praet, E., & Van Leuven, S.
Institute for Public Relations – March 13, 2019
Despite decades of research on the topic of change management and communication, public sector executives still struggle to grasp the human dimension of change projects (e.g., employees’ beliefs and expectations).

Putting a Face on a Company
By Lou Hoffman, CEO of the Hoffman Agency
Ishmael’s Corner – The Hoffman Agency – March 13, 2019
The headline in The Wall Street Journal last month reads “Apple Teams with Jack Ma” not “Apple Teams with Alibaba.” Why is this?

When Your PR Problem Isn’t About PR 
By Dorothy Crenshaw
Crenshaw Communications – March 12, 2019
“Bad PR” usually means negative media coverage, but that coverage is often a symptom rather than the problem. You can’t fix your “PR” until you understand and acknowledge what’s causing it.

News releases aren’t that important
By W. Patrick McSweeney
Axia Public Relations – March 13, 2019
News releases are expensive – both in terms of the time and effort to craft them as well as the cost of the commercial news wires. They have their place; however, they’re only tools in a strategic communications program.

Why PR professionals should trust a journalist to stay in touch
By Jennifer Post
Muck Rack Blog – March 13, 2019
Here are some insider tips to help ease the communication struggles between publicists and journalists.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.