Daily PR Brief – Wed 03/14/18


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Check out some of today’s best PR industry news clips:

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A journalist dissects a lousy pitch and a good one (Ragan – March 13, 2018)
Taming The Sabertooth Tiger: Three Ways To Cope With Stress At Work (Forbes – March 13, 2018)
The Six Habits that Lead to Being a Strategic Thinker in PR (Spin Sucks – March 14, 2018)
How United is navigating another PR disaster (CNNMoney – March 13, 2018)
7 Stephen Hawking quotes to inspire PR pros (PR Daily – March 14, 2018)
Why separating editorial and marketing is essential for PR (Ragan – March 13, 2018)
Write the Right Way: 5 Style Differences in Chicago Manual vs. AP (PR News – March 13, 2018)
What You Can Learn from a PR Pro’s Fear of Failure (Spin Sucks – March 13, 2018)
5 Methods for Content Creation (SHIFT Communications – March 14, 2018)
6 trends that are reshaping the media landscape (Ragan – March 14, 2018)
No Media Relations = Less Credibility for Your Campaigns (CommPro – March 14, 2018)

Summary Section:

A journalist dissects a lousy pitch and a good one
By Lou Hoffman
Ragan – March 13, 2018
Culled from a recent PR Daily webinar, this analysis can help PR pros avoid the lethal missteps that send story offerings straight to the trash bin. Land that coveted coverage with this advice.

Taming The Sabertooth Tiger: Three Ways To Cope With Stress At Work
By Tracey Grove, Communications Director at Microsoft
Forbes – March 13, 2018
Shifting your perspective on day-to-day stress will allow you to build resilience and become more confident.

The Six Habits that Lead to Being a Strategic Thinker in PR
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – March 14, 2018
Many comms pros tend to be more tactical than strategic, but strategy is essential. Here are six habits to work on and develop a PR strategic thinker.

How United is navigating another PR disaster
By Julia Horowitz
CNNMoney – March 13, 2018
Social media users are incensed after a small dog died on a United flight. The airline is in a particularly tough spot given its recent history.

7 Stephen Hawking quotes to inspire PR pros
By Beki Winchel
PR Daily – March 14, 2018
People worldwide are remembering one of science’s brightest minds after the famous physicist died Wednesday. These phrases can help you in your quest to reach for the stars, as he did.

Why separating editorial and marketing is essential for PR
By Steve Radick
Ragan – March 13, 2018
While some are actively trying to blur the lines between editorial and paid media, this author argues that tearing down these barriers is bad for PR—and for the larger society.

Write the Right Way: 5 Style Differences in Chicago Manual vs. AP
By Hayley Jennings
PR News – March 13, 2018
As a PR professional, consistency in your writing is crucial, be it in a press release, publication or even just an email.

What You Can Learn from a PR Pro’s Fear of Failure
By Mary Deming Barber
Spin Sucks – March 13, 2018
We’ve all dealt with it and overcome it. But what if it returns? This PR pro’s fear of failure is real, so she’s sharing tips for getting back on track.

5 Methods for Content Creation
By Briggs Brady
SHIFT Communications – March 14, 2018
Has your team felt stuck creatively? Here are some methods that we can use to spark creativity and make great content creation for the client.

6 trends that are reshaping the media landscape
By Mike Lizun
Ragan – March 14, 2018
Nothing in PR stays the same for long. Here are some changes coming down the pike that communicators should heed—and make the necessary adjustments.

No Media Relations = Less Credibility for Your Campaigns
By Maury Tobin
CommPro – March 14, 2018
Despite all of the new tactics that are available to PR pros, we continue to believe that fostering a dialogue between journalists and the clients we serve is important.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.