Daily PR Brief – Wed 03/18/20


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Check out some of today’s best

PR/Comms industry news clips:

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PR and Marketing During COVID-19: What You Need to Know (Marx Communications – March 17, 2020)

Council Post: What’s A Chief Purpose Officer And Why Should You Hire One? (Forbes – March 18, 2020)

Journalists looking for non coronavirus-related content (Radioactive PR – March 18, 2020)

Media Relations Tips as Coronavirus Dominates (PR News – March 18, 2020)

The Road to the Feel Model and Feel First Communications (Spin Sucks – March 18, 2020)

Journos Still Prefer Email Pitches (O’Dwyer’s – March 18, 2020)

Communicating COVID-19: The Best Advice for Informing Your Stakeholders During The Pandemic (Molly McPherson – March 17, 2020) [PODCAST]

How are comms execs handling the COVID-19 crisis—and which sources are most trusted? (Agility PR – March 18, 2020)

Reviewing the communications implication of Coronavirus (Babel – March 18, 2020)

Maintaining Agency Life & Business in These Strange Times (March Communications – March 18, 2020)

Summary Section:

PR and Marketing During COVID-19: What You Need to Know
By Wendy Marx, President of Marx Communications
Marx Communications – March 17, 2020
COVID-19 is causing anxiety everywhere. Does this mean business as usual for B2B PR and marketing professionals? Not really. Learn what you need to know.

Council Post: What’s A Chief Purpose Officer And Why Should You Hire One?
By Fran Biderman-Gross, Founder & CEO at Advantages
Forbes – March 18, 2020
Given the prominent role that purpose plays in a brand’s strength, growth and profitability, it makes sense to redefine a leadership role to highlight the importance of purpose.

Journalists looking for non coronavirus-related content
By Jade Beddington
Radioactive PR – March 18, 2020
Not every journalist or media outlet wants constant Covid-19 related pitches – so we’ve put a compilation of journalists (by industry) looking for stories that are virus free.

Media Relations Tips as Coronavirus Dominates
By Matt House
PR News – March 18, 2020
Coronavirus has resulted in remaking the media and social media worlds into one-subject universes, at least for now. As a result, PR pros pitching stories to content creators need to adjust.

The Road to the Feel Model and Feel First Communications
By Deirdre Breakenridge
Spin Sucks – March 18, 2020
The FEEL Model helps us communicate with audiences in a way that demonstrates passion, empathy, and an understanding of people’s needs. Here’s how.

Journos Still Prefer Email Pitches
By Jon Gingerich
O’Dwyer’s – March 18, 2020
When it comes to reaching out to the press, email remains far and away the preferred means of making contact, according to a recent survey of reporters.

Communicating COVID-19: The Best Advice for Informing Your Stakeholders During The Pandemic [PODCAST]
Molly McPherson – March 17, 2020
If you’re struggling with how to communicate your way through the coronavirus crisis, then this episode is for you.

How are comms execs handling the COVID-19 crisis—and which sources are most trusted?
By Richard Carufel
Agility PR – March 18, 2020
More than three-quarters of communication executives (81 percent) said the communication function has been “important” or “very important” to their company’s COVID-19 response, according to new research from the Institute for Public Relations and Peppercomm. In

Reviewing the communications implication of Coronavirus
By Jenny Mowat
Babel – March 18, 2020
A Google news search at the time of writing produces 2.2 billion results for mentions of coronavirus in news articles online.

Maintaining Agency Life & Business in These Strange Times
By Martin Jones
March Communications – March 18, 2020
With many schools closed, sports seasons suspended and the likes of restaurants, bars, movie theaters, gyms and all non-essential shops hovering between restricted and closed, we’ve all found ourselves very suddenly thrust into a new paradigm – a new way of working, living, and communicating.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.