Daily PR Brief – Wed 03/20/19


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Check out some of today’s best PR/Comms industry news clips:

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5 Ways PR Can Boost SEO, Improve Search Results & Increase Website Traffic (Glean.info – March 20, 2019)

What Do You Need to Generate Publicity on Local TV News? (Business 2 Community – March 19, 2019)

Build Thought Leadership Across The Digital Space With Engagement And Consistency (Forbes – March 20, 2019)

10 crucial metrics to measure your pitching efforts (PR Daily – March 20, 2019)

Edelman Holds Onto Big-Budget Samsung Mobile Business After Review (The Holmes Report – March 20, 2019)

The News Release Isn’t Dead Yet (Ishmael’s Corner – The Hoffman Agency – March 20, 2019)

How To Compete With Market-Leading Companies As A PR Underdog (Forbes – March 20, 2019)

What Business People Should Know About PR (Crenshaw Communications – March 19, 2019)

6-Steps Guide to Writing Engaging Hashtags on Social Media (Mention Blog – March 20, 2019)

How to pitch contributed content: 4 tips for success (Muck Rack Blog – March 20, 2019)

Summary Section:

5 Ways PR Can Boost SEO, Improve Search Results & Increase Website Traffic
By William Comcowich
Glean.info – March 20, 2019
By consistently following a few recommendations, PR pros can play an instrumental role in winning quality backlinks that boost their company’s search results.

What Do You Need to Generate Publicity on Local TV News?
By Justine Boucher
Business 2 Community – March 19, 2019
It begins by approaching the news desk of your local station, and when doing so, be sure to keep these four things in mind.

Build Thought Leadership Across The Digital Space With Engagement And Consistency
By Christina Hager, Head of Social Media Strategy at Overflow
Forbes – March 20, 2019
If you want to be seen as an expert in your field, you must create and implement strategies that expand the digital reach of your thought leadership.

10 crucial metrics to measure your pitching efforts
By Domenica D’Ottavio, Brand Relationship Manager at Fractl
PR Daily – March 20, 2019
How do PR pros know if their efforts are producing the desired results? Here are the metrics that every PR pro should measure.

Edelman Holds Onto Big-Budget Samsung Mobile Business After Review
By Diana Marszalek
The Holmes Report – March 20, 2019
Samsung Electronics, which has been hit particularly hard by slumping smartphone sales, has decided to keep its mobile unit’s PR business with Edelman following a competitive agency review.

The News Release Isn’t Dead Yet
By Kelly Trom
Ishmael’s Corner – The Hoffman Agency – March 20, 2019
The PR function puts too much dependence on the news release. Yet, there’s a time and a place to use the news release as Kelly Trom explains.

How To Compete With Market-Leading Companies As A PR Underdog
By Scott Baradell, Founder and CEO of Idea Grove
Forbes – March 20, 2019
Every industry has an 800-pound gorilla. Here’s how to go toe-to-toe with them in the PR battle.

What Business People Should Know About PR
By Dorothy Crenshaw
Crenshaw Communications – March 19, 2019
Businesses from tech startups to nonprofits recognize the value of a strategic PR campaign. But some marketers don’t fully understand what public relations can and cannot do. Here’s what every business person needs to know about PR.

6-Steps Guide to Writing Engaging Hashtags on Social Media
By Sage Houston
Mention Blog – March 20, 2019
Learn all there’s to know about hashtags and how to better make use of it to generate more engagement towards your brand on social media.

How to pitch contributed content: 4 tips for success
By Jessica Lawlor, CEO at JL&Co.
Muck Rack Blog – March 20, 2019
Contributed articles are meant to offer insight and first-person perspective on relevant topics, and can be a great way to position a brand as a thought leader in the industry. But pitching for contributed content can be tricky.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.