Daily PR Brief – Wed 03/25/20


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Check out some of today’s best

PR/Comms industry news clips:

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Best way to insure your good reputation is to ensure your good reputation (Firefly Communications – March 24, 2020)

How Brands are Employing Creative COVID-19 Messaging (PR News – March 24, 2020)

Ten Mindset Shifts to Get Yourself Through a Crisis, Part 1 (Spin Sucks – March 24, 2020)

How writing for my University Landed me a PR internship (PR Couture – March 24, 2020)

Being Human In The Time Of Coronavirus (PRovoke – March 25, 2020)

Working from home? 7 effective ways to stay focused & productive (Agility PR – March 25, 2020)

Ethical Wins: Navigating Media Relations in a Pandemic (Amendola Communications – March 25, 2020)

PR Masters Series Podcast, Episode #23 – Alan Taylor (CommPro – March 25, 2020) [PODCAST]

Leadership Communications Lessons Of COVID-19 (Crenshaw Communications – March 25, 2020)

How sincerity is better than a generic response during a global crisis (PR Daily – March 25, 2020)

Summary Section:

Best way to insure your good reputation is to ensure your good reputation
By Claire Walker, CEO of Firefly Communications
Firefly Communications – March 24, 2020
There’s an insurance policy for everything nowadays but our reputations are a bit less tangible. Here’s how.to take out insurance to cover them.

How Brands are Employing Creative COVID-19 Messaging
PR News – March 24, 2020
In addition to some brands, organizations and individuals doling out acts of kindness, several are changing their messaging to reflect the new reality. Below is a collection of organizations using clever communications during this difficult moment.

Ten Mindset Shifts to Get Yourself Through a Crisis, Part 1
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – March 24, 2020
A decade ago, Dan Sullivan proposed 10 mindset shifts, which are as relevant today as they were then. Here they are, as they relate to a communicator.

How writing for my University Landed me a PR internship
By Christy McDermott
PR Couture – March 24, 2020
You have to have experience to get experience. Here’s a case in favor of writing for your university’s publication- and five ways it’ll prep you for PR.

Being Human In The Time Of Coronavirus
By Maja Pawinska Sims
PRovoke – March 25, 2020
The crisis is already taking a huge psychological toll on a communications industry made up of social, connected people.

Working from home? 7 effective ways to stay focused & productive
By Ashley Perkins
Agility PR – March 25, 2020
Having spent most of my professional career working remotely (six years, to be exact), I’ve gotten quite used to that work-from-home life. And over the course of this time, I’ve often been asked, “How do you stay focused and productive while working from home?” The answer is simple.

Ethical Wins: Navigating Media Relations in a Pandemic
By Chad Michael Van Alstin
Amendola Communications – March 25, 2020
PR pros may be tempted compromise their ethics to secure the placement in a hot news cycle like the current pandemic. Here’s why that’s not a good idea.

PR Masters Series Podcast, Episode #23 – Alan Taylor [PODCAST]
CommPro – March 25, 2020
Alan has spent more than 45 years in the marketing/communications profession, half of those years as the founder of Alan Taylor Communications, the No. 1 ranked public relations agency in sports/leisure activities.

Leadership Communications Lessons Of COVID-19
By Dorothy Crenshaw
Crenshaw Communications – March 25, 2020
In the three long weeks since the Coronavirus outbreak was declared a pandemic, Americans have experienced a crazy-quilt of messages from leadership at federal, state, and local governments. There are leadership communications lessons about crisis management in nearly every example.

How sincerity is better than a generic response during a global crisis
By Barbara Gretsch and Rebecca Astorga
PR Daily – March 25, 2020
In the face of the COVID-19 crisis, it’s better to address business challenges head on than to try to gloss over any shortcomings. Consider these takeaways.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.