Check out some of today’s best
PR/Comms industry news clips:
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How Volkswagen’s name-change gambit played online
By Ted Kitterman
PR Daily – March 30, 2021
The company renamed its U.S. operations ‘Voltswagen’ to tout its hybrid and electric vehicle manufacturing plans. Does the stunt have more legs than similar efforts, such as IHOPs ‘IHOB’ ploy?
PR’s Top Pros Talk: Lisa Osborne Ross [VIDEO]
By Steve Barnes
O’Dwyer’s – March 30, 2021
President Biden is making life different for PR pros, and on the latest “PR’s Top Pros Talk” video interview, Edelman U.S. chief operating officer Lisa Osborne Ross talks with Doug Simon about some of the steps communicators should take to ensure success in the changed environment.
Survey Shows Upswing in Hiring for Communication Industry in 2021
By Nicole Schuman
PR News – March 30, 2021
Employment in the communication industry will trend upward this year, a new survey from Capstone Hill Search shows.
Why DE&I Needs to Be More Than an HR Initiative
By Christina Stokes
PRSay – March 31, 2021
We are living in an interesting point in history, a turning point really, where you would be hard-pressed to find an organization that isn’t focusing efforts and resources, at least to some degree, on diversity, equity and inclusion (DE&I).
15 Ways To Prepare A Colleague For Their First Live Interview
Forbes Communications Panel – March 31, 2021
If a teammate has never participated in a live interview before, you can offer guidance and support to help them feel more at ease delivering the company’s message.
Collaboration, communication, and consideration: How to navigate the world of hybrid work
By Katie Finn
Babel – March 31, 2021
In the weeks following the unveiling of the UK government’s roadmap out of lockdown, businesses throughout the country have been contemplating what a return to the office will look like. While the pandemic has fuelled much uncertainty, we can say with confidence that our working life has been fundamentally altered.
5 ways to improve productivity while Working From Home
Influence (UK) – March 31, 2021
The ‘always on’ world of PR often requires a conscious effort to switch off after work. The remote working revolution triggered by the pandemic has made it even more of a challenge to ensure the boundaries between work and home are not blurred.
How 2,400 Journalists Use Social Media for Reporting [And Why PR Should Get Serious about Social]
By Frank Strong
Sword and the Script – March 30, 2021
Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there. too.
6 questions with Faith Cummings
By Jessica Lawlor
Muck Rack Blog – March 31, 2021
PR pros love a peek inside the minds of the journalists they pitch and work with on stories. Muck Rack had the opportunity to chat with Faith Cummings.
Three Tips That Help Agencies Speak The Same Language As In-House Teams
By Cheryll Forsatz
PRovoke – March 30, 2021
Relationships between agency and client-side teams are crucial for effective corporate and brand communications. But often it can seem like in-house and agency teams are speaking different languages.
The Daily PR Brief is put together by media analysts at ITK Information Services.
All reports made with the help of media reporting software Report Mule.