Daily PR Brief – Wed. 03/08/17


                                                     Click above to subscribe! FREE Daily PR Brief!

Here are some of today’s top PR clips!


Daily PR Brief – Wednesday, March 8, 2017

How 14 PR firms are celebrating International Women’s Day (PR Week – March 8, 2017)
Why the Media Is Your Customer (Meltwater Blog – March 8, 2017)
Why more PR women must speak up to lead (PR Daily – March 8, 2017)
5 Quick Tips and Tools for Today’s PR Professional (AirPR – March 8, 2017)
7 Reasons to Invest in PR Now More Than Ever (NASDAQ – March 8, 2017)
Museum of PR Kicks Off Women’s PR History Month (O’Dwyer’s – March 7, 2017)
Women PR pros, follow firm’s urging to be ‘fearless’ with these job openings (PR Daily – March 8, 2017)
How Communicators Can Avoid Plagiarizing Others and Themselves (PR News – March 7, 2017)
Six PR Strategies to Turn PwC’s Oscars Fail into Oscars Gold (Bulldog Reporter – March 8, 2017)
MH370 – three years of crisis communications lessons (Influence Magazine – Chartered Institute of Public Relations – March 8, 2017)
PR case study: The XFL (Axia Public Relations – March 8, 2017)

Summary Section:

How 14 PR firms are celebrating International Women’s Day
By Diana Bradley
PR Week – March 8, 2017
PR firms around the globe are celebrating International Women’s Day, with the goal of forging a better, more inclusive, and gender-equal world. Many are holding events with the day’s theme, #BeBoldForChange. Here’s how 14 firms are celebrating women on Wednesday.

Why the Media Is Your Customer
By Bonnie Harris
Meltwater Blog – March 8, 2017
Anyone in business today will have to understand and work with the media at some point. Digital marketers may encounter them on social media. New business owners may want media to write about their launch. Brand managers might choose earned media (or native ads) as a way to create or change a perception. For whatever reasons, the media is your customer.

Why more PR women must speak up to lead
By Caroline Khalili
PR Daily – March 8, 2017
To mark International Women’s Day, this communicator says gender expectations can affect career opportunities. Here’s how to propel yourself along your path.

5 Quick Tips and Tools for Today’s PR Professional
By Rebekah Iliff
AirPR – March 8, 2017
Public relations pros now have access to a vast amount of tools. Here are five quick tips and clever tools to start using today for smarter PR.

7 Reasons to Invest in PR Now More Than Ever
By Sharam Fouladgar-Mercer
NASDAQ – March 8, 2017
PR is sadly still the first department to feel a pinch when the purse strings are pulled tight. But if I’ve learned anything since starting a PRTech company, it’s that PR can’t keep the ballroom lit if someone is always flicking the on/off switch. Here are some of the obvious and not-so-obvious reasons companies of all sizes should be investing in PR now more than ever.

Museum of PR Kicks Off Women’s PR History Month
By Jack O’Dwyer
O’Dwyer’s – March 7, 2017
The inaugural celebration of Women’s PR History Month will kick-off Thursday March 9 at 6 p.m. at the Genome Center, 101 Sixth ave., New York. Speakers at the event, organized by the Museum of Public Relations, included historian Karen Miller Russell, professor at the University of Georgia; Meg Lamme, professor at the University of Alabama, and Karla Gower, professor at the University of Alabama and director, the Plank Center.

Women PR pros, follow firm’s urging to be ‘fearless’ with these job openings
By Beki Winchel
PR Daily – March 8, 2017
If you’re a female communicator, take International Women’s Day—and your career—by the horns with this week’s featured job listings.

How Communicators Can Avoid Plagiarizing Others and Themselves
By Seth Arenstein
PR News – March 7, 2017
Plagiarism happens, sometimes intentionally, other times by accident. The unintentional incidences of plagiarism should be as worrisome to communicators as instances of intentional plagiarism. Try this experiment: read an article written by someone else and then try to write a summary of it. Then go back and look at the original article and your summary. Expect to be surprised at how many phrases and ideas you unintentionally borrowed, sometimes word for word, from the original.

Six PR Strategies to Turn PwC’s Oscars Fail into Oscars Gold
By Gail Fitzer – Founder and CEO, Awaken PR
Bulldog Reporter – March 8, 2017
The humiliating but very human failure of two PwC accountants viewed live by millions of people around the world at the Oscars dealt an enormous blow to PwC’s brand and now it’s time for the accounting and professional services firm to do whatever it can to repair its public image. PwC can and should take a number of steps to transform the brand-bruising blunder into a brand-building opportunity. Here are six possibilities for PR spin.

MH370 – three years of crisis communications lessons
By Jon Bennett
Influence Magazine – Chartered Institute of Public Relations – March 8, 2017
On March 8, 2014, on its way from Kuala Lumpur to Beijing, Malaysia Airlines Flight MH370 disappeared. The plane, and its 239 passengers, have never been found.  Since then, families struck by the disaster have tried to rebuild their lives. Three years on, what communication lessons can we learn from the tragedy?

PR case study: The XFL
By Wendy Bulawa Agudelo
Axia Public Relations – March 8, 2017
Vince McMahon and Duncan “Dick” Ebersol, two respected heavyweights in the promotion and media worlds, set out to change the course of history when they launched the XFL. What they didn’t know at the onset is that if your product isn’t as good as your publicity, you will not succeed.


The Daily PR Brief is put together by the media monitoring analysts at ITK Information Services.

If you’re interested in setting up a customized report for your company or need any help with media monitoring or media research services feel free to reach out.

All reports made with the help of Report Mule.