Check out some of today’s best
PR/Comms industry news clips:
How To Measure The Engagement Value Of Earned Media
By Regina Conway
Forbes – April 3, 2019
In our current data-driven business climate, measuring the effectiveness of earned media is an ongoing challenge for PR professionals. Build a system that collects meaningful metrics so you can align them with your long-term goals.
PR’s Role in a Recession
By Evan Goldberg
O’Dwyer’s – April 2, 2019
Suffice to say, the 125-year-old public relations industry has survived many recessions. But it hasn’t done so without some bumps and bruises along the way.
7 ways to set boundaries for PR professionals
By Laura Hale Brockway
PR Daily – April 3, 2019
Working in PR can be a demanding career, and communicators often struggle to leave their work at the office. Here are some tips to help draw boundaries.
VW Electric Car Unit Taps Zeno & Compass For PR Support
By Diana Marszalek
The Holmes Report – April 3, 2019
Electrify America, formed after VW’s emissions scandal, has charged the agencies with driving public awareness about the adoption of electric vehicles.
How to Pitch (Almost) Anything and Get Accepted
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – April 2, 2019
There is one way—and only one way—to have your media pitches end up successful without falling on deaf ears. Gini Dietrich outlines it for you here.
Annual USC Annenberg Study Finds Communicators Skeptical About Tech Innovations
By Dean Essner
Public Relations Society of America – April 2, 2019
According to USC Annenberg’s 2019 Global Communication Report, PR practitioners see pros and cons to innovations in communication technology.
Sarah Scholefield, CEO, UK and Ireland, Grayling, on the PRmoment podcast [PODCAST]
PRmoment – April 2, 2019
This week on the PRmoment podcast, in the latest of our life stories series, I’m pleased to welcome Sarah Scholefield, CEO, UK and Ireland, Grayling, which has nine offices in the UK, 70 globally and 130 employees.
Timing Is Everything in Life and PR – How Wells Fargo Bumbled its Timing
By Arthur Solomon
Glean.info – April 2, 2019
As the Wells Fargo TV and print ad campaigns showed on March 28, timing often is essential in our business for a client message to be credible and believed.
PR Tactics To Boost Executive Visibility
By Michael Stolyar
Crenshaw Communications – April 2, 2019
These days, business leaders can’t afford to sit on the sidelines. Here are key tactics for PR pros to effectively boost executive visibility and impact thought leadership awareness.
Maximing the Value of Your PR Placement
By Ken Krause
Amendola Communications – April 3, 2019
The day your PR placement appears isn’t the end of the journey. It’s just the start of great opportunities if you know how to take advantage of them.
Why this is the worst piece of media training advice we’ve seen
By Adam Fisher
Media First (UK) – April 3, 2019
I recently stumbled across a podcast on media training and it’s safe to say it contained some of the worst advice I have heard.
The Daily PR Brief is put together by media analysts at ITK Information Services.
All reports made with the help of media reporting software Report Mule.