Daily PR Brief – Wed 04/07/21


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Check out some of today’s best

PR/Comms industry news clips:

 

PR media monitoring

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PR Lessons Learned Since The Pandemic Began (Forbes – April 7, 2021)

Let’s Bring More Women into PR Leadership Positions (O’Dwyer’s – April 7, 2021)

5 ways PR pros can support Black influencers in 2021 (PR Daily – April 7, 2021)

How PR pros can be allies for beleaguered reporters in tech and beyond (Ragan – April 7, 2021)

The Future of PR Looks Like Us: Leader Perspectives on Diversifying PR (Institute for Public Relations – April 5, 2021)

PR storytelling: More than ever, home is what you make of it (Agility PR – April 7, 2021)

Edelman Announces Major Leadership Changes: Promotes Russell Dubner & Lisa Osborne Ross (CommPro – April 6, 2021)

Trust as Currency: Why Brands Need to Earn Trust (March Communications – April 7, 2021)

The State of Pitching: Volume 1 (OnePitch – April 7, 2021)

Growing A PR Business By Working For The Feds (PRovoke – April 7, 2021) [PODCAST]

Summary Section:

PR Lessons Learned Since The Pandemic Began
By Simon Corbett, CEO of Jargon PR
Forbes – April 7, 2021
We’ve adapted to change faster than ever before, and since the developments of March 2020, we’ve learned a huge amount.

Let’s Bring More Women into PR Leadership Positions
By Art Stevens, Managing Partner, The Stevens Group
O’Dwyer’s – April 7, 2021
One eye-opening study shows that 75 percent of overall PR practitioners are female, but only 20 percent of PR leaders are women. Why is this the case?

5 ways PR pros can support Black influencers in 2021
By Ketia M. Jeune
PR Daily – April 7, 2021
Research has found a pay gap between Black and white influencers. Here are some of the trends PR pros can follow to support influencers of color when building digital campaigns.

How PR pros can be allies for beleaguered reporters in tech and beyond
By Ted Kitterman
Ragan – April 7, 2021
As media outlets become short staffed and reporters face increasingly complex stories in industries like tech and finance, PR pros can be essential partners in sourcing great stories.

The Future of PR Looks Like Us: Leader Perspectives on Diversifying PR
By Olivia Kresic
Institute for Public Relations – April 5, 2021
We had conversations with four Toronto-based communicators to discuss how to build a more diverse PR industry.

PR storytelling: More than ever, home is what you make of it
By Joe Gargiulo
Agility PR – April 7, 2021
Alongside our media partners, we’ve gained a renewed sense of appreciation for storytelling and offer the following insights as we move toward the post-COVID era to gain earned media for our clients.

Edelman Announces Major Leadership Changes: Promotes Russell Dubner & Lisa Osborne Ross
CommPro – April 6, 2021
Edelman has named Russell Dubner global vice chairman and chair of the Edelman Trust Institute and Lisa Osborne Ross CEO of Edelman’s U.S. operation.

Trust as Currency: Why Brands Need to Earn Trust
By Amanda Fountain
March Communications – April 7, 2021
How trust is a type of currency that brands can use with audiences and how trust in leaders can impact trust in a brand.

The State of Pitching: Volume 1
By Jered Martin
OnePitch – April 7, 2021
Over the past two years, we have interviewed over 60 journalists on the Coffee with a Journalist podcast. These journalists include editors, reporters, and freelancers who write for a variety of news and trade publications including TechCrunch, Digiday, Adweek, Quartz, Fortune, Time Magazine, and many more.

Growing A PR Business By Working For The Feds [PODCAST]
PRovoke – April 7, 2021
Growthlab founder Mike Kapetanovic on what the US federal government looks for in PR agencies, and how to grow public sector business.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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