Daily PR Brief – Wed 04/10/19


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Check out some of today’s best

PR/Comms industry news clips:

media monitoring software

Media Relations Greatest Hits: Tips to Improve Your Efforts (Spin Sucks – April 9, 2019)

Approaching Public Relations In The Age Of New Media (Forbes – April 10, 2019)

How to better manage your PR agency (Advertising Age – April 9, 2019)

Mattel Reviews Seven-Figure European PR Mandate (The Holmes Report – April 9, 2019)

PR Lessons From Twitter (Crenshaw Communications – April 9, 2019)

Why Empathy is Vital for Effective Public Relations – and How to Express It (Glean.info – April 9, 2019)

Please, No More “No Comments” (Amendola Communications – April 10, 2019)

Checking in on a 2019 PR industry prediction (Muck Rack Blog – April 10, 2019)

Top 3 Reasons to Analyze the Coverage of your Peers (CommPro – April 10, 2019)

Why the Big 4 entering the marketing world is great news for solos (Communications Conversations – April 10, 2019)

What Twitter’s War on Spam Means for Your Social Strategy (PR News – April 9, 2019)

Summary Section:

Media Relations Greatest Hits: Tips to Improve Your Efforts
By Olivia Tormento, Account Director at akhia communications
Spin Sucks – April 9, 2019
Media relations programs are a cost-effective way to reach your key audiences. Olivia Tormento offers useful tips on how to improve your efforts.

Approaching Public Relations In The Age Of New Media
By Paul Koulogeorge, VP of Marketing, Advertising and Public Relations at The Goddard School
Forbes – April 10, 2019
As PR professionals, we’re still cultivating a positive reputation, now using 21st-century tools and techniques to deliver the message.

How to better manage your PR agency
By Rebecca Bamberger
Advertising Age – April 9, 2019
Working with a PR agency is a two-way relationship, and both sides need a strong understanding of expectations to make a long-term partnership work.

Mattel Reviews Seven-Figure European PR Mandate
By Maja Pawinska Sims
The Holmes Report – April 9, 2019
The toy giant is due to confirm the final three agencies in the process this week, for an assignment that covers corporate, consumer and press office for all brands.

PR Lessons From Twitter
By Richard Etchison
Crenshaw Communications – April 9, 2019
If you’re bored with PR seminars or media pitching lectures, take a look at a journalist’s Twitter feed for tips on what not to do.

Why Empathy is Vital for Effective Public Relations – and How to Express It
By William Comcowich
Glean.info – April 9, 2019
The essential ingredient for understanding audiences is the ability to be empathetic, and understanding others is essential for effective communications.

Please, No More “No Comments”
By Stephanie Janard
Amendola Communications – April 10, 2019
Even in our 24x7x365 news world, companies are still tempted to answer “no comment” when asked a tough question. Here’s how (and why) to avoid that trap.

Checking in on a 2019 PR industry prediction
By Julia Sahin
Muck Rack Blog – April 10, 2019
From where I sit, much of my prediction is happening (and I’m excited about that!). So I wanted to expand on four key elements, what I’ve seen so far and how PR pros can incorporate them into their ongoing programs.

Top 3 Reasons to Analyze the Coverage of your Peers
By Leslie Stefanik, VP of Marketing, PublicRelay
CommPro – April 10, 2019
It’s not enough to count how many brand or product name mentions you and your competitors are getting – you need to know what is being said – and by whom.

Why the Big 4 entering the marketing world is great news for solos
By Arik Hanson, Principal of ACH Communications
Communications Conversations – April 10, 2019
In case you missed it, Accenture made big news last week by acquiring an independent NY-based agency named Droga5. This is big news, of course, because Accenture (and the Big Four in general) seem to be making a big-time play at ad and marketing dollars.

What Twitter’s War on Spam Means for Your Social Strategy
By Nicole Schuman
PR News – April 9, 2019
Twitter continues to beat the drum against fake accounts by cutting the daily limit of accounts users can follow to 400, down from 1000.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.