Daily PR Brief – Wed 04/14/21


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Check out some of today’s best

PR/Comms industry news clips:

 

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PRSA Seeks Membership from and Offers Help to PR Pros ‘Between Jobs’ (PR News – April 14, 2021)

How To Boost Attendance And Engagement At Virtual Events (Forbes – April 14, 2021)

PR’s Top Pros Talk: Alyson Roy (O’Dwyer’s – April 13, 2021) [VIDEO]

3 tips for building better relationships with reporters (PR Daily – April 13, 2021)

J&J Vaccine News Showcases Crucial Time for Communicators, Media (PRNEWS – April 13, 2021)

Tips for Planning a Virtual Panel (Crenshaw Communications – April 13, 2021)

Substack, Media Fragmentation & PR (Flatiron Communications – April 13, 2021)

3 PR pros share how they manage their PR team remotely (Muck Rack Blog – April 12, 2021)

Predictions for the Continuing Evolution of Virtual and Hybrid Events (CommPro (UK) – April 14, 2021)

PRovoke Study: Strong PR Recovery Predicted As Workplace Challenges Persist (PRovoke – April 14, 2021)

Summary Section:

PRSA Seeks Membership from and Offers Help to PR Pros ‘Between Jobs’
By Seth Arenstein
PR News – April 14, 2021
In a sign of the times, PRSA today (April 14) will unveil “In Between Jobs,” an initiative to assist communicators caught in the pandemic’s economic devastation.

How To Boost Attendance And Engagement At Virtual Events
By Lauren Weatherly, SVP of Marketing, PGi
Forbes – April 14, 2021
It’s no longer enough to merely stage a virtual or hybrid event. People are no longer enamored by the novelty of it. Any event must deliver against an organization’s business objectives and provide value.

PR’s Top Pros Talk: Alyson Roy [VIDEO]
By Steve Barnes
O’Dwyer’s – April 13, 2021
AMP3 co-founder Alyson Roy had to balance being a new mother with piloting her firm through the pandemic over the past year, and she shares the lessons she learned from that experience with Doug Simon in the latest “PR’s Top Pro Talk” video interview.

3 tips for building better relationships with reporters
By Kristina Corso
PR Daily – April 13, 2021
By investing in the stories that matter for reporters, you can become an essential partner and trusted resource.

J&J Vaccine News Showcases Crucial Time for Communicators, Media
By Nicole Schuman
PRNEWS – April 13, 2021
Communicators in PR and news media face a critical situation right now to get the J&J vaccine narrative right.

Tips for Planning a Virtual Panel
By Caroline Yodice
Crenshaw Communications – April 13, 2021
Panels are a great form of thought leadership. How can PR pros plan a great event virtually?

Substack, Media Fragmentation & PR
By Peter Himler
Flatiron Communications – April 13, 2021
The rise of journalists starting premium newsletters is rocking legacy news orgs… and the PR industry.

3 PR pros share how they manage their PR team remotely
By Jessica Lawlor
Muck Rack Blog – April 12, 2021
We checked in with three PR leaders to learn about the structure of their remote teams, the biggest challenges they face managing PR professionals remotely and their favorite tips, tricks and best practices for remote work team management.

Predictions for the Continuing Evolution of Virtual and Hybrid Events
By Lauren Weatherly, SVP of Marketing, PGi
CommPro (UK) – April 14, 2021
The world of virtual and hybrid conventions, corporate events, trade shows and meetings will further evolve as the world continues to dig out from the COVID-19 pandemic.

PRovoke Study: Strong PR Recovery Predicted As Workplace Challenges Persist
By Arun Sudhaman
PRovoke – April 14, 2021
The fourth wave of PRovoke’s Covid-19 study forecasts a strong recovery for agencies and in-house departments, with business expected to address social issues and workplace disruption like never before.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.