Daily PR Brief – Wed 04/17/19


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Check out some of today’s best

PR/Comms industry news clips:

media analysis

How PR Pros Help Keep Their Brands Safe From Social Cyberattacks (PR News – April 16, 2019)

Healthy Businesses Are Based On Trust, Not Money (Forbes – April 17, 2019)

When and how to follow up your PR pitch (PR Daily – April 17, 2019)

Q1 2019: Omnicom PR Firms Dip 0.5% (The Holmes Report – April 17, 2019)

Internal Communications As a Tool to Create a Sense of Belonging (Institute for Public Relations – April 16, 2019)

How to Put the AI in PR and Demonstrate Communicators Value (Spin Sucks – April 17, 2019)

5 Ways to Land a Tech PR Job (March Communications – April 16, 2019)

How Companies Can Win Customer Loyalty by Taking Stands on Issues (Glean.info – April 17, 2019)

Northeastern Pennsylvania Alliance (NEPA) Issues Public Relations RFP (Everything PR – April 17, 2019)

Media training: Spokesperson caught out by negative language trap (Media First (UK) – April 17, 2019)

Why the Big 4 Entering the Marketing World is Great News for Solos (Business 2 Community – April 17, 2019)

Summary Section:

How PR Pros Help Keep Their Brands Safe From Social Cyberattacks
By Justin Joffe
PR News – April 16, 2019
PR Pros often focus on the “fun” side of social: the stories, images and conversations that bring a brand to life. Unfortunately, darker forces also exist.

Healthy Businesses Are Based On Trust, Not Money
By Kelli Corney, Chief Growth Officer at Mightily
Forbes – April 17, 2019
Though easy to talk about and promote, trust is difficult to earn. So how do we evolve toward true, enduring partnerships?

When and how to follow up your PR pitch
By Alex Haslam
PR Daily – April 17, 2019
A timely subject might require a prompt inquiry, but PR pros must beware becoming a nuisance. Here are some guidelines to inform your efforts.

Q1 2019: Omnicom PR Firms Dip 0.5%
The Holmes Report – April 17, 2019
The drop in revenue puts an end to a growth streak that spanned four consecutive quarters.

Internal Communications As a Tool to Create a Sense of Belonging
By Alejandro Formanchuk
Institute for Public Relations – April 16, 2019
What can internal communications do to create a sense of belonging among employees? Stated simply: increase employees’ level of motivation.

How to Put the AI in PR and Demonstrate Communicators Value
By Martin Waxman, CMO of Spin Sucks
Spin Sucks – April 17, 2019
Artificial intelligence is here, yet comms pros aren’t sure how to put AI in PR. Martin Waxman outlines key issues and offers actionable strategies.

5 Ways to Land a Tech PR Job
By Judy Beecher
March Communications – April 16, 2019
So, you want to be a tech PR rockstar? Common sense can get you further than you might expect. Here are five tips to help you land your dream tech PR job.

How Companies Can Win Customer Loyalty by Taking Stands on Issues
By William Comcowich
Glean.info – April 17, 2019
Companies taking a controversial stand may offend some but like politicians campaigning for office, they can afford to ignore those not in their core audience.

Northeastern Pennsylvania Alliance (NEPA) Issues Public Relations RFP
Everything PR – April 17, 2019
The intent of this Request for Qualifications is to solicit qualified professional consultation firms for evaluation, which may contract with the Northeastern Pennsylvania Alliance (NEPA) to provide professional services for marketing efforts, media outreach, event planning, graphics design and fundraising strategies.

Media training: Spokesperson caught out by negative language trap
By Adam Fisher
Media First (UK) – April 17, 2019
On our media training courses we often talk about the importance of spokespeople avoiding the trap of repeating the negative and loaded language used in a journalist’s question.

Why the Big 4 Entering the Marketing World is Great News for Solos
By Arik Hanson, Principal of ACH Communications
Business 2 Community – April 17, 2019
It represents a significant risk to the traditional agency offering. However, I would say just the opposite for those of us on the solo side–this is great news! How could I say that? Let me lay out my reasoning.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.