Daily PR Brief – Wed 04/21/21


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Check out some of today’s best

PR/Comms industry news clips:

media clip reports

 

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How to stop journalists being ‘overwhelmed and underwhelmed’ with your story pitches (Media First (UK) – April 20, 2021)

PR’s Top Pros Talk: Terri Sanders (O’Dwyer’s – April 21, 2021) [VIDEO]

When looking for earned media, get your owned and paid channels in order (PR Daily – April 21, 2021)

PRSA Gets Proactive, Adds Resources on Disinformation and DEI (PRNEWS – April 20, 2021)

The PR European Super League of Big Six apologies (PRmoment (UK) – April 21, 2021)

What’s the biggest challenge for companies today? A woeful lack of customer knowledge (Agility PR – April 21, 2021)

10 website tips with Clarissa Schearer (Axia Public Relations – April 21, 2021) [PODCAST]

Q&A: Aligning Personal and Corporate Political Beliefs (Culpwrit – April 20, 2021)

B2B Marketing: When You Finally Achieve Thought Leadership, Don’t Let it Slip Away (Sword and the Script – April 20, 2021)

Football’s Super European PR own goal has exposed shocking stakeholder engagement (Influence (UK) – April 21, 2021)

What I learned from moderating my first Clubhouse room (Communications Conversations – April 21, 2021)

Summary Section:

How to stop journalists being ‘overwhelmed and underwhelmed’ with your story pitches
By Adam Fisher
Media First (UK) – April 20, 2021
We’ve all seen a change in the way news is brought into our homes, with remote interviews carried out on Zoom at least temporarily replacing face-to-face ones. And we’ve seen that newspaper circulations and advertising revenues have taken another hit. But what do we know about the changes it has made to the way journalists work, the stories they want to cover and the ways they want to be pitched?

PR’s Top Pros Talk: Terri Sanders [VIDEO]
By Steve Barnes
O’Dwyer’s – April 21, 2021
Terri Sanders, senior vice president, enterprise marketing and communications at the Healthcare Information Management System Society, talks with Doug Simon about how to navigate communications between the many audiences that comprise today’s healthcare sector in the latest “PR’s Top Pros Talk” video interview.

When looking for earned media, get your owned and paid channels in order
By Eric Schwartzman
PR Daily – April 21, 2021
In today’s fractured media landscape, working towards the earned media hit requires finding ways to tell your story on your own platforms first.

PRSA Gets Proactive, Adds Resources on Disinformation and DEI
By Seth Arenstein
PRNEWS – April 20, 2021
A collection of articles, case studies, videos and other material, Voices is true to its name: it’s available to PRSA members and the public.

The PR European Super League of Big Six apologies
By Peter Jackson Eastwood
PRmoment (UK) – April 21, 2021
Our benevolent footballing overlords have shown us mercy. After the generous climb down from Liverpool, Manchester United, Tottenham, Arsenal, Chelsea and Manchester City over plans to form a breakaway European Super League, the healing process with the public can begin. It turns out that the ‘Big Six’ will not be stealing football after all (for now).

What’s the biggest challenge for companies today? A woeful lack of customer knowledge
By Richard Carufel
Agility PR – April 21, 2021
You’d think comms pros would prioritize their ability to understand the targets to whom they’re reaching out, but new research from insight-led customer engagement firm Mapp reveals that sadly, this is not the case.

10 website tips with Clarissa Schearer [PODCAST]
By On Top of PR
Axia Public Relations – April 21, 2021
Learn ten tips on how you can spring clean your website to get ready for summer with our guest Clarissa Schearer of Axia Public Relations.

Q&A: Aligning Personal and Corporate Political Beliefs
By Ron Culp
Culpwrit – April 20, 2021
Can employees match political interests with corporate goals? Short answer is “yes” thanks to corporations taking sides on issues such as voting rights.

B2B Marketing: When You Finally Achieve Thought Leadership, Don’t Let it Slip Away
By Frank Strong
Sword and the Script – April 20, 2021
True thought leadership is hard to achieve, not because it’s hard, but because some in B2B marketing just can’t get out of their own way. Even those that achieve it…let it slip through their fingers with talent turnover.

Football’s Super European PR own goal has exposed shocking stakeholder engagement
By Matt Scott
Influence (UK) – April 21, 2021
The flawed, fraught European Super League was always destined to fail before a ball was even kicked – literally in anger judging by player vitriol which has smashed through the prosaic wall of media training in recent days.

What I learned from moderating my first Clubhouse room
By Arik Hanson
Communications Conversations – April 21, 2021
Yesterday, I had the good fortune to moderate (or really, co-moderate) my first Clubhouse room.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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