Daily PR Brief – Wed 04/24/19


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Check out some of today’s best

PR/Comms industry news clips:

media monitoring software

Study: Consumers see PR and marketing as interchangeable (PR Daily – April 23, 2019)

4 questions to ask yourself before you make the jump to being a solo consultant (Communications Conversations – April 24, 2019)

Takeaways from Cision’s 10th Annual State of the Media Report (Cision – April 24, 2019)

10 Effective Strategies For Handling An Impending PR Disaster (Forbes – April 24, 2019)

Facebook’s Zuckerberg Flops Again on PR (O’Dwyer’s – April 23, 2019)

Infographic: 15 guaranteed ways to repel your social media audience (PR Daily – April 24, 2019)

How Our Biases Affect Our Communications Plans (Spin Sucks – April 23, 2019)

5 Rapid Response Pitching Tips from March Experts (March Communications – April 23, 2019)

Nonprofits Seek to Overcome PR Measurement Roadblocks (Glean.info – April 24, 2019)

The must-have influencer marketing dictionary (Axia Public Relations – April 24, 2019)

Got Funding? Here’s How To Announce It (Crenshaw Communications – April 23, 2019)

With Job Openings on the Rise, How Can Corporate and Agency Comms Professionals Recruit and Keep the Best Talent? (CommPro – April 24, 2019)

Summary Section:

Study: Consumers see PR and marketing as interchangeable
By Ted Kitterman
PR Daily – April 23, 2019
A global study finds blurred lines in public perception of brand messaging, revealing increased need for authenticity and investment in earned media coverage.

4 questions to ask yourself before you make the jump to being a solo consultant
By Arik Hanson, Principal of ACH Communications
Communications Conversations – April 24, 2019
Here’s my advice and four questions you definitely want to ask yourself before taking the plunge.

Takeaways from Cision’s 10th Annual State of the Media Report
By Sarah A. Parker, Content Marketing Manager for TrendKite
Cision – April 24, 2019
Cision’s 2019 State of the Media Report is full of insights from journalists and other media professionals on all aspects of the industry.

10 Effective Strategies For Handling An Impending PR Disaster
By Forbes Communications Council
Forbes – April 24, 2019
PR crises happen. Here are some first steps you can take to help prevent things from spiraling completely out of control.

Facebook’s Zuckerberg Flops Again on PR
By Kevin McCauley
O’Dwyer’s – April 23, 2019
Facebook chief Mark Zuckerberg has proven once again that he’s tone-deaf to PR.

Infographic: 15 guaranteed ways to repel your social media audience
By Ted Kitterman
PR Daily – April 24, 2019
PR pros rely on online networks to reach a wide audience, but mistakes can render these platforms ineffective. Here’s how to ensure you don’t put a foot wrong.

How Our Biases Affect Our Communications Plans
By Gini Dietrich, founder and CEO, Arment Dietrich
Spin Sucks – April 23, 2019
Do you ever sit back and think about where your knowledge comes from? Your expertise, combined with what you don’t know, can affect your comms plans.

5 Rapid Response Pitching Tips from March Experts
By Elizabeth Snell
March Communications – April 23, 2019
We asked several Marchers what should be kept top of mind in the rapid response pitching process.

Nonprofits Seek to Overcome PR Measurement Roadblocks
By William Comcowich
Glean.info – April 24, 2019
While nonprofit organizations often face PR measurement roadblocks, a path lays open for improving their measurement and evaluation results, according to new research.

The must-have influencer marketing dictionary
By Hannah Feran
Axia Public Relations – April 24, 2019
Whether you’re an avid social media user or a CEO of a company, you should educate yourself on influencers, how they affect the buyer’s journey, and the terms they use to effectively … well, influence you.

Got Funding? Here’s How To Announce It
By Chris Harihar
Crenshaw Communications – April 23, 2019
Here’s how B2B tech companies can maximize the news and cut through the noise to develop a standout funding PR strategy.

With Job Openings on the Rise, How Can Corporate and Agency Comms Professionals Recruit and Keep the Best Talent?
By Rebecca Cenni-Leventhal, CEO and Founder of Atrium
CommPro – April 24, 2019
How can managers keep their top-performing employees happy while attracting new talent to grow their businesses?


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.