Daily PR Brief – Wed 04/28/21


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Check out some of today’s best

PR/Comms industry news clips:

 

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PR Pros: Don’t Send Generic Press Releases; Use Customized Pitches (Forbes – April 28, 2021)

Interpublic Posts 2.8% Q1 Growth (O’Dwyer’s – April 28, 2021)

For PR pros in a crowded news environment, focus on the ‘why’ (PR Daily – April 28, 2021)

Companies Shut Down Political Talk, Do Employees Agree? (PRNEWS – April 27, 2021)

Educators, Professionals, and Students Consider: What’s the Future of PR? (Institute for Public Relations – April 27, 2021)

PR Industry Must Do More To Help Tackle Anti-Asian American Violence (PRovoke – April 28, 2021)

Cybersecurity Pubs Every PR Pro Should Be Reading (Crenshaw Communications – April 27, 2021)

Commercial newswires with Jason Mudd (Axia Public Relations – April 28, 2021) [PODCAST]

PR Works Better When You Make It Personal (Amendola Communications – April 28, 2021)

Brand Advocacy: What It Is And Why It Is Important For PR (Meltwater – May 7, 2020)

Summary Section:

PR Pros: Don’t Send Generic Press Releases; Use Customized Pitches
By Nancy Marshall
Forbes – April 28, 2021
Target the right media contacts and individualize your pitches to suit their specific interests.

Interpublic Posts 2.8% Q1 Growth
By Kevin McCauley
O’Dwyer’s – April 28, 2021
Interpublic today reported Q1 net revenues rose 2.8 percent to $2B and net income hit $91.7M compared to a year ago $4.7M profit.

For PR pros in a crowded news environment, focus on the ‘why’
By Ted Kitterman
PR Daily – April 28, 2021
Experts at our recent Media Relations and Measurement virtual conference share tips on how to get audiences to stop doomscrolling—and spend more time with their stories and offerings.

Companies Shut Down Political Talk, Do Employees Agree?
By Nicole Schuman
PRNEWS – April 27, 2021
While some executives believe cutting political conversation can protect workers and create productivity, employees may disagree.

Educators, Professionals, and Students Consider: What’s the Future of PR?
By Sarah Heiman, Rebecca Moe, Daisy Johanna Uy and Charmaine Blair
Institute for Public Relations – April 27, 2021
Centennial College students interviewed public relations professionals, educators, and students about the future of public relations.

PR Industry Must Do More To Help Tackle Anti-Asian American Violence
By Brian Wong
PRovoke – April 28, 2021
The recent surge in anti-Asian American violence is deplorable – but also a call to action for the PR industry.

Cybersecurity Pubs Every PR Pro Should Be Reading
By Colleen O’Connor
Crenshaw Communications – April 27, 2021
PR pros love to stay up to date on breaking news. What cyber security pubs should they be reading?

Commercial newswires with Jason Mudd [PODCAST]
By On Top of PR
Axia Public Relations – April 28, 2021
Learn the benefits of using commercial newswires and the mistakes companies make when posting their news releases, with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.

PR Works Better When You Make It Personal
By Jodi Amendola
Amendola Communications – April 28, 2021
A basic principle that marketing and PR professionals should keep in mind is that PR and thought leadership work better when you make it personal.

Brand Advocacy: What It Is And Why It Is Important For PR
By Khalipha Ntloko
Meltwater – May 7, 2020
If you’re looking for customers who love your brand and sing your praises, read this post for more insight into what brand advocacy is and its PR importance.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.