Daily PR Brief – Wed 04/29/20


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Check out some of today’s best

PR/Comms industry news clips:

 

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Five Ways to Successfully Pitch Media Right Now (Spin Sucks – April 29, 2020)

GLOBAL TOP 250 PR AGENCY RANKING 2020 (PRovoke – April 29, 2020)

How Do You Get More Media Coverage? Start By Asking Whether You Need It (Forbes – April 29, 2020)

Advertising, Media, PR Nominees Revealed for 24th Annual Webby Awards (Adweek – April 28, 2020)

WPP Q1 Revenues Fall 3.3% (O’Dwyers PR – April 29, 2020)

How COVID-19 is Forcing CEOs to Rethink the Importance of Internal Communications (Institute for Public Relations – April 28, 2020)

Five Tips to Make an Impression on Phone Interviews (Ishmael’s Corner – The Hoffman Agency – April 29, 2020)

Ad world’s purpose driven response to Covid-19 strikes a stunningly similar tone (PRmoment (UK) – April 28, 2020)

7 tips to host a successful online conference during COVID-19 (PR Couture – April 28, 2020)

Bringing A More Data-Driven Approach to PR Campaigns (Amendola Communications – April 29, 2020)

6 questions with Paul La Monica from CNN Business (Muck Rack – April 28, 2020)

2020 PR Salary Survey: How Much Money do Public Relations Pros Make? (Sword and the Script Media – April 28, 2020)

Summary Section:

Five Ways to Successfully Pitch Media Right Now
By Michael Smart
Spin Sucks – April 29, 2020
While it can seem daunting to navigate how to pitch media during difficult times, it is possible. Follow these five tips for successful media pitches.

GLOBAL TOP 250 PR AGENCY RANKING 2020
PRovoke – April 29, 2020
Global PR agency ranking: Revenue numbers for many agencies include subsidiaries—including research, advertising, and specialist PR firms — many of which operate under separate brands but nevertheless report into the listed PR agency.

How Do You Get More Media Coverage? Start By Asking Whether You Need It
By David Fouse, Partner and Lead Strategist with Pinkston
Forbes – April 29, 2020
Everyone these days is looking to “go viral,” but focusing on that goal may be limiting you from exploring other, more obtainable and lucrative avenues.

Advertising, Media, PR Nominees Revealed for 24th Annual Webby Awards
By David Cohen
Adweek – April 28, 2020
Internet celebration WFH: Webbys From Home is set for Tuesday, May 19. The ceremony was originally scheduled for May 11 in New York, but it was canceled because of the ongoing coronavirus pandemic.

WPP Q1 Revenues Fall 3.3%
By Kevin McCauley
O’Dwyers PR – April 29, 2020
WPP CEO Mark Read reports like-for-like revenues dropped 3.3 percent during Q1 and 7.9 percent in March as the COVID-19 pandemic spread throughout the world.

How COVID-19 is Forcing CEOs to Rethink the Importance of Internal Communications
By Gary Grates
Institute for Public Relations – April 28, 2020
A subtle but very important outcome thus far from this horrible pandemic is just how critical employee behavior, trust and engagement are not only to organizations and business but to society in general.

Five Tips to Make an Impression on Phone Interviews
By Lou Hoffman, CEO of the Hoffman Agency
Ishmael’s Corner – The Hoffman Agency – April 29, 2020
How can communications consultants help clients adjust to and succeed in conducting live interviews over the phone? Here are five tips.

Ad world’s purpose driven response to Covid-19 strikes a stunningly similar tone
By Ben Smith
PRmoment (UK) – April 28, 2020
The global ad community gives us its version of heard mentality in a beautifully produced but stunningly similar storyboard of Covid-19 related campaigns.

7 tips to host a successful online conference during COVID-19
By Aida Elbakyan, PR Manager at HINT
PR Couture – April 28, 2020
One of our clients, the international digital retail forum IDRF, is one of the major retail events in Moscow. This year, due to COVID-19, the conference was transformed into a fully virtual experience. Despite all the uncertainty and issues, the event united more than 7,000 guests, drew 60 speakers from across the world, and generated coverage in 60+ publications.

Bringing A More Data-Driven Approach to PR Campaigns
By Jodi Amendola
Amendola Communications – April 29, 2020
Data-driven PR campaigns are rapidly taking the place of those built on blind faith. Learn how you can use data to drive the success of your PR programs.

6 questions with Paul La Monica from CNN Business
By Jessica Lawlor
Muck Rack – April 28, 2020
PR pros love a peek inside the minds of the journalists they pitch and work with on stories. Muck Rack had the opportunity to chat with Paul La Monica from CNN Business.

2020 PR Salary Survey: How Much Money do Public Relations Pros Make?
By Frank Strong
Sword and the Script Media – April 28, 2020
What PR professionals earn in income appears to be on the up and up. That’s according to the latest annual PR salary survey for 2020 published by PRWeek.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.