Daily PR Brief – Wed 04/05/17


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Happy Wednesday! Here are some of today’s best PR clips!

UPCOMING (FREE) PR AND MARKETING WEBINARS YOU DON’T WANT TO MISS! (ITKInfo Blog – April 5, 2017)
8 Ways Marketing & Public Relations Can Work Better Together (Business 2 Community – April 4, 2017)
Has PR Missed the SEO Boat? (Paul Sutton – April 5, 2017)
4 important don’ts for PR professionals (Axia Public Relations – April 5, 2017)
How to Communicate in Today’s Charged Atmosphere (PR News – April 4, 2017)
Jumpstarting Your Career: The Key Qualities in PR Managers (Bulldog Reporter – April 5, 2017)
Public Relations is a ‘Snap’: How Brands are Using Snapchat to Cultivate Relationships (Institute for Public Relations – April 5, 2017)
Is a PR Firm Really Worth the Money? (Spin Sucks – April 5, 2017)
What the Hell Does the PR Guy Know About Journalism (Take 3) (Ishmael’s Corner – The Hoffman Agency – April 5, 2017)
Weather Channel hires DC veteran John Goodwin as head of comms (PR Week – April 5, 2017)
Customer Spotlight: Kiva’s Powerful Earned Media Strategy (AirPR – April 5, 2017)
What Are the Best Practices in B2B Public Relations That Will Drive Success? (Business 2 Community – April 4, 2017)
Finn Partners acquires Singapore-based Ying Communications (PR Week – April 4, 2017)

Summary Section:

UPCOMING (FREE) PR AND MARKETING WEBINARS YOU DON’T WANT TO MISS!
By The ITK Team
ITKInfo Blog – April 5, 2017
Check out our featured FREE webinars for PR and Marketing pros for insights on how to drive communications and content strategy.

8 Ways Marketing & Public Relations Can Work Better Together
By William Comcowich
Business 2 Community – April 4, 2017
PR and marketing often operate as separate functions in large organizations. That can lead to a lack of coordination and missed opportunities. PR and marketing perform much better when they work together. With coordination, they can do what they cannot do separately and improve the bottom line for the entire organization.

Has PR Missed the SEO Boat?
Paul Sutton – April 5, 2017
In a recent article in Influence magazine, Christian Sharp from Firefly rightly said that “PR’s involvement in SEO is becoming easier than ever with Google evolving to answer search queries more like a human would”, but that PR continues to ignore it. There are two schools of thought on SEO PR. One says that PR people should be learning all they can about SEO. The other says they’re not really up to it.

4 important don’ts for PR professionals
By Yulia Dianova
Axia Public Relations – April 5, 2017
Ethics in public relations is critical. In today’s digital world, it’s so easy to reach a broad audience; you can influence consumers’ behavior and obtain useful information about them. Here are four actions PR professionals should avoid to stay ethical and continue building lasting relationships with their clients.

How to Communicate in Today’s Charged Atmosphere
By Jackie Kolek and Jacqui Emerson
PR News – April 4, 2017
Few companies are trying to make a Starbucks-like statement in today’s highly politicized communication environment. Many brands want to respect the diverse opinions of their employees and customers and avoid becoming a target of unanticipated backlash. Here are a few ways communicators can help brands navigate today’s highly charged environment.

Jumpstarting Your Career: The Key Qualities in PR Managers
By Ryan Ferguson
Bulldog Reporter – April 5, 2017
This post is all about what it takes for a junior public relations practitioner to advance his/her career into a manager position. To do this I conducted a mini comparative analysis between entry-level and manager public relations job postings. I analyzed the key differences between the skills, qualifications and role responsibilities of 60 job postings (30 entry-level and 30 manager).

Public Relations is a ‘Snap’: How Brands are Using Snapchat to Cultivate Relationships
By Jamie Honowitz
Institute for Public Relations – April 5, 2017
Communication professionals have become enamored with ephemeral social media like Snapchat; however, little academic research has addressed it. The aim of this study is to understand how brands are using ephemeral social channels while “looking back” to the existing literature on relationship management, social media engagement, and visual communication.

Is a PR Firm Really Worth the Money?
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – April 5, 2017
Executives want to know, if they hire a PR firm to coordinate media relationships and write news releases, is it worth the money. The answer is: It depends.

What the Hell Does the PR Guy Know About Journalism (Take 3)
Ishmael’s Corner – The Hoffman Agency – April 5, 2017
This curation of posts looks at journalism, the good, the bad and the ugly (to borrow from Clint Eastwood). Definitely some lessons for PR.

Weather Channel hires DC veteran John Goodwin as head of comms
By Sean Czarnecki
PR Week – April 5, 2017
The Weather Channel has hired John Goodwin as head of comms. Goodwin will oversee all internal and external communications, including corporate and network media relations, public affairs, and social media for The Weather Channel TV network and properties for parent company The Weather Group.

Customer Spotlight: Kiva’s Powerful Earned Media Strategy
By Rachel Berk
AirPR – April 5, 2017
Hear how Kiva’s PR team-of-one succeeded with the help of PR data and analytics. Targeted media outreach takes the cake. Here how they did it.

What Are the Best Practices in B2B Public Relations That Will Drive Success?
By Wendy Marx
Business 2 Community – April 4, 2017
As we look across the B2B PR landscape, what are the best practices that will ensure success? Let’s look at 7 definitive best practices that are guaranteed to help.

Finn Partners acquires Singapore-based Ying Communications
By Diana Bradley
PR Week – April 4, 2017
Finn Partners has acquired Singapore-based Ying Communications. New York-based Finn Partners is making its first move into Asia-Pacific with the deal. Its Singapore office will serve as the hub of the agency’s operations in the region.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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