Daily PR Brief – Wed 05/01/19


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Check out some of today’s best

PR/Comms industry news clips:

media monitoring company

How Community Engagement Can Calm a Crisis (PR News – April 30, 2019)

How Public Perception Can Make Or Break A Brand, And What It Means For Employees (Forbes – May 1, 2019)

3 tactics for using ‘cold email’ to land media coverage (PR Daily – May 1, 2019)

There’s No Predictive PR Revolution — Only an Evolution (The Holmes Report – May 1, 2019)

Be a Media Magnet: Communications & Storytelling in Emerging Markets (Cision – April 30, 2019)

Bloomberg Joins the Flawed Dot-connecting Discourse Between Journalism and PR (Ishmael’s Corner – The Hoffman Agency – May 1, 2019)

5 tips for recruiting and retaining diverse PR talent (PR Daily – April 30, 2019)

PR Masters Series Podcast, Episode #1 – Mark Penn (CommPro – May 1, 2019) [PODCAST]

Marketing Leaders Eye Social Media & Analytics as Recession Antidote (Glean.info – May 1, 2019)

Crisis media management lessons from Boeing’s ‘difficult’ press conference (Media First (UK) – May 1, 2019)

Summary Section:

How Community Engagement Can Calm a Crisis
By Eileen Simonson Hiebler
PR News – April 30, 2019
When you don’t check the pulse of your surrounding community, you risk losing media opportunities and relationship-building moments that could drive more customers to your brand. And when a crisis arises, community engagement can make or break you.

How Public Perception Can Make Or Break A Brand, And What It Means For Employees
By Katharine Mobley, CMO of First Advantage
Forbes – May 1, 2019
Like it or not, bad news travels fast, and organizations, no matter how established or safe they may seem, are only as good as the current perception of their brand experience.

3 tactics for using ‘cold email’ to land media coverage
By Levi Olmstead
PR Daily – May 1, 2019
Spraying out a generic pitch to dozens of journalists will garner you little attention—except maybe exile to the ‘blocked sender’ dungeon. Try these approaches instead.

There’s No Predictive PR Revolution — Only an Evolution
By Dervilla Mullan, Chief Product Officer at NewsWhip
The Holmes Report – May 1, 2019
For public relations, a complex picture emerges as the industry comes to grips with the limitations — and growing opportunities — that more evolved data collection and technology platforms present.

Be a Media Magnet: Communications & Storytelling in Emerging Markets
By Melissa Meyer, Coordinator of Customer Marketing at Cision
Cision – April 30, 2019
Takeaways from the O’Cannabiz Conference in Toronto exploring the importance of good media relationships, and focusing on providing companies with concrete strategies and actions to add value and secure coverage.

Bloomberg Joins the Flawed Dot-connecting Discourse Between Journalism and PR
By Lou Hoffman, CEO of the Hoffman Agency
Ishmael’s Corner – The Hoffman Agency – May 1, 2019
Every time the U.S. Census Bureau updates its job numbers, you can count on at least one publication to shout: PR is killing journalism.

5 tips for recruiting and retaining diverse PR talent
By Candace Parrish
PR Daily – April 30, 2019
It’s crucial for every organization to employ a wide range of voices. Here’s how you can find and hold on to talented African American communicators.

PR Masters Series Podcast, Episode #1 – Mark Penn [PODCAST]
CommPro – May 1, 2019
Our guest today is Mark Penn, Managing Partner & CEO, The Stagwell Group. Penn has been in research, advertising, public relations, polling and consulting for nearly 40 years.

Marketing Leaders Eye Social Media & Analytics as Recession Antidote
By William Comcowich
Glean.info – May 1, 2019
Fearful of the economic outlook, many marketing leaders are adjusting their strategies and turning to social media marketing, analytics, and other tactics.

Crisis media management lessons from Boeing’s ‘difficult’ press conference
By Adam Fisher
Media First (UK) – May 1, 2019
Boeing’s handling of the on-going crisis media management incident has been widely described as a ‘case study in how not to do it’, so did it fare any better during the press conference at its headquarter in Chicago?


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.