Daily PR Brief – Wed 05/08/19


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Check out some of today’s best

PR/Comms industry news clips:

The Art Of The Pitch: Five Tips To Generate Mainstream Media Interest In Your Stories (Forbes – May 8, 2019)

A PR strategist explains how brands can bounce back (CNBC – May 7, 2019) [VIDEO]

How to grab headlines when you don’t have news to share (PR Daily – May 8, 2019)

Gerber And Edelman Take Best In Show At North American SABREs (The Holmes Report – May 8, 2019)

3 Video Production Reminders From Time Traveling Coffee Cups (PR News – May 7, 2019)

In Honor of Mother’s Day: The World of Public Relations According to My Mom (Ishmael’s Corner – The Hoffman Agency – May 8, 2019)

Six Recovery Steps To Take During The First 48 Hours Of A PR Crisis (Forbes – May 8, 2019)

Automate These 7 Repetitive PR Tasks to Save Time and Accomplish More (Glean.info – May 7, 2019)

Time to Spring Clean Your PR Strategy (Amendola Communications – May 8, 2019)

PR Masters Series Podcast, Episode #2 – Barri Rafferty (CommPro – May 8, 2019) [PODCAST]

Summary Section:

The Art Of The Pitch: Five Tips To Generate Mainstream Media Interest In Your Stories
By Jaymie Scotto Cutaia, CEO of Jaymie Scotto & Associates
Forbes – May 8, 2019
Pitching has become an art, and pitching highly technical stories requires even more attention and finesse.

A PR strategist explains how brands can bounce back [VIDEO]
CNBC – May 7, 2019
Susan Magrino, the chair and CEO of Magrino Public Relations, joins “Squawk Box” to discuss how brands and celebrities can bounce back after a P.R. disaster.

How to grab headlines when you don’t have news to share
By Laura Shubel, Account Executive, Caster Communications
PR Daily – May 8, 2019
Being out of the spotlight won’t help your organization reach new followers and consumers. Here are some ideas for how to rejoin the conversation once the public eye has moved on.

Gerber And Edelman Take Best In Show At North American SABREs
The Holmes Report – May 8, 2019
Weber Shandwick and its clients picked up eight Gold and Diamond SABRE trophies, while Gerber and agency Edible won the Platinum SABRE for Best in Show.

3 Video Production Reminders From Time Traveling Coffee Cups
By Chris Cella, Director of Video, Dagger
PR News – May 7, 2019
HBO’s recent “Game of Thrones” Starbucks coffee cup gaffe offers significant lessons for video content production for PR professionals investing significant time and resources into video.

In Honor of Mother’s Day: The World of Public Relations According to My Mom
By Lou Hoffman, CEO of the Hoffman Agency
Ishmael’s Corner – The Hoffman Agency – May 8, 2019
A few years back I interviewed my mom to test her knowledge of the PR profession. She graciously agreed to answer a few questions.

Six Recovery Steps To Take During The First 48 Hours Of A PR Crisis
By Forbes Communications Council
Forbes – May 8, 2019
Here’s what the experts of Forbes Communications Council recommend doing right away in the wake of a PR disaster.

Automate These 7 Repetitive PR Tasks to Save Time and Accomplish More
By Nora Mork
Glean.info – May 7, 2019
Here are seven PR tasks that you can automate now, so that you can begin to develop the more gratifying areas of your PR responsibilities.

Time to Spring Clean Your PR Strategy
By Linda Healen
Amendola Communications – May 8, 2019
There’s nothing like the renewal of spring to get you thinking about sprucing up your home – and your PR program. These ideas will get you started.

PR Masters Series Podcast, Episode #2 – Barri Rafferty [PODCAST]
CommPro – May 8, 2019
Barri Rafferty is CEO of Ketchum, one of the world’s top communication firms, with offices and affiliates in 130 markets in more than 70 countries.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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