Daily PR Brief – Wed 05/15/19


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Check out some of today’s best

PR/Comms industry news clips:

media monitoring company

What’s Next in Public Relations? Let’s Ask My Students (Public Relations Society of America – May 15, 2019)

PR’s mental health issue – and six tips to improve yours (Influence – May 15, 2019)

New Research: News Releases Produce High-Quality Web Traffic (Glean.info – May 14, 2019)

11 Useful Lessons Communications Professionals Can Learn From Other Industries (Forbes – May 15, 2019)

9 steps for working with journalists (Ragan – May 14, 2019)

Tips for How PR Pros Should Answer Media Questions (PR News – May 15, 2019)

3 Ways to Leverage Demographic Audience Analysis for PR and Communications (CommPro – May 15, 2019)

Harness the Power of AI Automation to Optimize Storytelling (Spin Sucks – May 15, 2019)

6 networking types to avoid—and avoid being (PR Daily – May 15, 2019)

4 Ways to Scale Your Agency Without Screw-Ups (Mention Blog – May 15, 2019)

Summary Section:

What’s Next in Public Relations? Let’s Ask My Students
By Jay Kosminsky
Public Relations Society of America – May 15, 2019
I recently finished reviewing my PR graduate students’ thesis proposals. So what’s on the minds of tomorrow’s professionals?

PR’s mental health issue – and six tips to improve yours
By Daniel Gerrella
Influence – May 15, 2019
When I wrote about the CIPR’s State of the Profession Survey last month, I mentioned that I would revisit the mental health findings at a later date. As this week is Mental Health Awareness Week, it felt like this was the perfect opportunity.

New Research: News Releases Produce High-Quality Web Traffic
By William Comcowich
Glean.info – May 14, 2019
News releases refer visitors that are more likely to peruse the website longer – and are more likely to convert – than other types of internet traffic.

11 Useful Lessons Communications Professionals Can Learn From Other Industries
By Forbes Communications Council
Forbes – May 15, 2019
Members of Forbes Communications Council share some of the important lessons they’ve learned from other industries and professions.

9 steps for working with journalists
By Christina Hennessy, Chief Content Officer for Throughline Group
Ragan – May 14, 2019
The best pitches capitalize on positive relationships with media contacts built over years. Here’s how to develop these priceless connections.

Tips for How PR Pros Should Answer Media Questions
By Arthur Solomon
PR News – May 15, 2019
Double-talk lacks real meaning. It is intended to confuse, according to the Cambridge Dictionary.

3 Ways to Leverage Demographic Audience Analysis for PR and Communications
By Leslie Stefanik, VP of Marketing, PublicRelay
CommPro – May 15, 2019
Leverage demographic and psychographic analysis in the following ways.

Harness the Power of AI Automation to Optimize Storytelling
By Kaitlyn Lloyd, Public Relations Manager for Automated Insights
Spin Sucks – May 15, 2019
Many agencies are still in the early days of collecting data and learning how to use it to drive value through AI automation.

6 networking types to avoid—and avoid being
By Cathy Wellings, Director of The London School of International Communication
PR Daily – May 15, 2019
Gathering to exchange war stories and business cards can be fun and even lucrative, but some people fail to bring along their manners—and their eye for less obvious opportunities.

4 Ways to Scale Your Agency Without Screw-Ups
By Brittany Berger
Mention Blog – May 15, 2019
Scaling a digital agency might be even more difficult than scaling the products your clients create. Here are four ways to make the process painless.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.