Daily PR Brief – Wed 05/22/19


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Check out some of today’s best

PR/Comms industry news clips:

media monitoring

Marketing the Moon: How PR Made the Apollo Landing a Cultural Moment (Discover Magazine – May 21, 2019)

Game of Thrones – Lessons in Being a Successful Spokesperson (CommPro – May 22, 2019)

Measure Up: A Data-Driven Approach To The Value Of PR (Forbes – May 21, 2019)

4 PR gaffes that jeopardize your reputation (PR Daily – May 21, 2019)

Nearly Half Of PR Agency Leaders Have Experienced Ideas Theft (The Holmes Report – May 22, 2019)

Nike’s Quick Response to Maternity Snafu Shows Brand’s PR Acumen (PR News – May 21, 2019)

What Marketers Get Wrong About Thought Leadership (Spin Sucks – May 22, 2019)

How PR pros should account for social media ‘lurkers’ (PR Daily – May 22, 2019)

More CEOs Forced Out for Ethical Lapses – How PR Can Lift an Organization’s Ethics (Glean.info – May 22, 2019)

What PR pros need to know about SEO (Influence – May 22, 2019)

Why Are More People Going the Solo Consultant Route? (Business 2 Community – May 21, 2019)

Summary Section:

Marketing the Moon: How PR Made the Apollo Landing a Cultural Moment
By Erika K. Carlson
Discover Magazine – May 21, 2019
Neil Armstrong’s first lunar footstep is ingrained in the minds of all humankind. But that first moon landing might not have been such a memorable moment if it weren’t for NASA’s savvy PR team.

Game of Thrones – Lessons in Being a Successful Spokesperson
By David E. Johnson, CEO, Strategic Vision PR Group
CommPro – May 22, 2019
The watch is over. HBO’s ‘Game of Thrones’ ended its run this past Sunday. Many people are discussing the political and leadership lessons that can be drawn from the various characters on the show.

Measure Up: A Data-Driven Approach To The Value Of PR
By Cara Sloman, Executive Vice President at Nadel Phelan
Forbes – May 21, 2019
With so many channels available to reach key audiences, it’s become more important than ever to measure the effectiveness of PR.

4 PR gaffes that jeopardize your reputation
By Corina Manea
PR Daily – May 21, 2019
In today’s media climate, consumer trust is the most valuable commodity your organization can possess. Here are four mistakes that damage public confidence.

Nearly Half Of PR Agency Leaders Have Experienced Ideas Theft
By Maja Pawinska Sims
The Holmes Report – May 22, 2019
According to new research by the PRCA, 46% of PR agency leaders report intellectual property rights infringement in the past year.

Nike’s Quick Response to Maternity Snafu Shows Brand’s PR Acumen
By Melissa Hoffmann
PR News – May 21, 2019
Nike found itself in the midst of a major PR crisis when The New York Times published an opinion piece on Mother’s Day revealed Nike did not provide pregnant athletes with paid maternity leave.

What Marketers Get Wrong About Thought Leadership
By Drew McLellan, Owner of Agency Management Institute
Spin Sucks – May 22, 2019
Thought leadership is a hot trend in marketing, but it is one of the oldest tactics in the book. Here’s why Drew McLellan thinks we should keep at it.

How PR pros should account for social media ‘lurkers’
By Michelle Garrett
PR Daily – May 22, 2019
These valuable social media users might be avoiding your best efforts to measure campaigns. Here’s why you shouldn’t ignore them in your online strategy.

More CEOs Forced Out for Ethical Lapses – How PR Can Lift an Organization’s Ethics
By William Comcowich
Glean.info – May 22, 2019
Greater emphasis on ethics standards, employee input and advanced monitoring tools can prioritize and promote ethics throughout the organization.

What PR pros need to know about SEO
By Gabrielle Lane
Influence – May 22, 2019
The ‘changing digital landscape’ is the biggest challenge facing PR practitioners in 2019. In CIPR’s latest State of the Profession survey, it overtook ‘under-representation of PRs at board level’ as their top concern.

Why Are More People Going the Solo Consultant Route? 
By Arik Hanson, Principal of ACH Communications
Business 2 Community – May 21, 2019
According to a recent Freshbooks survey, I say it’s all about control. That was the number-one factor among those who have chosen to go the solo route.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.