Daily PR Brief – Wed 05/23/18


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Check out some of today’s best PR industry news clips:

communication media monitoring
3% of journalists say they rely heavily on press releases sent via newswires (Muck Rack Blog – May 22, 2018)
Embrace Automation And AI As The Future Of Communications (Forbes – May 23, 2018)
How Agencies Can Ride the Continuing Tech Wave (O’Dwyer’s – May 23, 2018)
Why Social Media Certification is a Necessity Today (Spin Sucks – May 22, 2018)
10 ways to crush a communicator’s spirit (Ragan – May 23, 2018)
How International IP Laws Affect PR Practice in the Digital Age (Institute for Public Relations – May 23, 2018)
25 Free Digital Marketing Tools for Small Organizations (Spin Sucks – May 23, 2018)
More Advice for College Grads in Landing That Illusive First Job (Ishmael’s Corner – The Hoffman Agency – May 22, 2018)
Think Before You @ – Best Practices for Social PR (Business 2 Community – May 22, 2018)
American Airlines using podcasts to reach staff—and the public (PR Daily – May 23, 2018)

Summary Section:

3% of journalists say they rely heavily on press releases sent via newswires
By Hana Muasher
Muck Rack Blog – May 22, 2018
53% of U.S. based journalists do not rely on press releases at all, with just 3% of journalists worldwide reporting they rely on press releases from a newswire.

Embrace Automation And AI As The Future Of Communications
By Oleg Campbell, Founder and CEO at Reply.io
Forbes – May 23, 2018
Whether you think advances in AI and automation are fantastic news or the beginning of the end, there’s no denying they’re having a real effect on businesses today.

How Agencies Can Ride the Continuing Tech Wave
By Steve Barnes
O’Dwyer’s – May 23, 2018
In today’s world, the tech sector encompasses much more than just technology, making it both a daunting challenge and a big opportunity for PR professionals working with tech-based companies and clients.

Why Social Media Certification is a Necessity Today
By Sherrilynne Starkie
Spin Sucks – May 22, 2018
In today’s digital world, social media certification won’t only give you a leg up, it’s a necessity to grow your career or bring on new clients.

10 ways to crush a communicator’s spirit
By Robby Brumberg
Ragan – May 23, 2018
Here’s how to ensure your creative staffers feel stifled, deflated, frustrated and defeated.

How International IP Laws Affect PR Practice in the Digital Age
By Cayce Myers
Institute for Public Relations – May 23, 2018
In this presentation, IPR Chief Legal Research Editor, Cayce Myers outlines the history of IP law and how it will affect the future of public relations.

25 Free Digital Marketing Tools for Small Organizations
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks – May 23, 2018
Communicators are supposed to solve organizations’ troubles, and they’re to do it with limited resources. Here are 25 free digital marketing tools to help.

More Advice for College Grads in Landing That Illusive First Job
By Lou Hoffman
Ishmael’s Corner – The Hoffman Agency – May 22, 2018
My friend and colleague James Strohecker, a senior marketing manager at Honeywell, offers some advice for college grads on resumes and cover letters. Good luck.

Think Before You @ – Best Practices for Social PR
By Angelica Bishop
Business 2 Community – May 22, 2018
Social is huge! So it makes sense that public relations norms have shifted to keep up with this trend as well.

American Airlines using podcasts to reach staff—and the public
By Robby Brumberg
PR Daily – May 23, 2018
The company is blurring the lines between internal and external communication, and it’s embracing the risks that come with honest, open, conversational messaging.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.