Daily PR Brief – Wed 05/29/19


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Check out some of today’s best

PR/Comms industry news clips:

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Career Tips for Communicators from a Pair of Boots (PR News – May 28, 2019)

Data Reigns as PR Faces Future Market Volatility (O’Dwyer’s – May 28, 2019)

A PR expert explains what the Boeing CEO should say in his big speech (CNBC – May 29, 2019) [VIDEO]

Study: For Consumers, Brand Purpose Is Emotional (The Holmes Report – May 29, 2019)

Don’t be revolutionary, be evolutionary (Babel – May 29, 2019)

The reputational threat of employee crises (Firefly Communications – May 28, 2019)

Practical Tips for PR & Communications Graduates (Glean.info – May 29, 2019)

Top News, Blogs and Magazines for PR pros (Landis Communications INC. – May 28, 2019)

The Case for Measuring PR Without Being Asked (CommPro – May 29, 2019)

Has IHOP Learned Anything From Its 2018 Name Change? (PR News – May 28, 2019)

Summary Section:

Career Tips for Communicators from a Pair of Boots
By Anthony LaFauce
PR News – May 28, 2019
May is Military Appreciation Month. It’s in this spirit that we publish the following, which offers tips from a PR pro’s military experience.

Data Reigns as PR Faces Future Market Volatility
By Kevin McCauley and Jon Gingerich
O’Dwyer’s – May 28, 2019
Spectrum, Imre and W2O Group powered O’Dwyer’s top 25 independent PR firms this year to a 12.9 percent rise in combined 2018 fee income to $2.1 billion and a 10.7 percent jump in employment to 11,702, according to O’Dwyer’s Rankings of PR Firms.

A PR expert explains what the Boeing CEO should say in his big speech [VIDEO]
CNBC – May 29, 2019
Dean Crutchfield, founder of Crutchfield & Partners, joins “Squawk Box” to discuss what investors hope to hear from Boeing CEO Dennis Muilenburg at the Bernstein Strategic Decisions Conference.

Study: For Consumers, Brand Purpose Is Emotional
By Diana Marszalek
The Holmes Report – May 29, 2019
A new Porter Novelli/Cone study finds ads highlighting brand purpose trigger greater emotional and physical responses than those that don’t.

Don’t be revolutionary, be evolutionary
By Ben Cole
Babel – May 29, 2019
When creating a start-up, it can be difficult not to get sucked in by the associated language and buzzwords. You’re ‘making a change’, ‘doing things differently’, ‘revolutionising a concept’. The problem is: everyone else is too. …

The reputational threat of employee crises
By Charlotte Stoel, Group Client Services Director at Firefly Communications
Firefly Communications – May 28, 2019
Organizations must control their character reputation and capability reputation. How do we stop falling into that character/capability reputation trap?

Practical Tips for PR & Communications Graduates
By William Comcowich
Glean.info – May 29, 2019
As communications graduates seek jobs and build their careers, they can turn to these recommendations for guidance.

Top News, Blogs and Magazines for PR pros
By Craig MacLellan
Landis Communications INC. – May 28, 2019
The PR trade titles do a vital job in keeping our industry up-to-date, whether it’s tips on how to utilize new social media management tools or an analysis of the latest communications disaster.

The Case for Measuring PR Without Being Asked
By Darren Sleeger, SVP, Strategic Partnerships, PublicRelay
CommPro – May 29, 2019
In Mark Cuban’s words, “the greatest value you can offer a boss is to reduce their stress.” Your boss wants you to think ahead of them, not the other way around.

Has IHOP Learned Anything From Its 2018 Name Change?
By Seth Arenstein
PR News – May 28, 2019
The blue-roofed restaurateur picked the slow news period of Memorial Day Weekend to send a tweet.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.