Daily PR Brief – Wed 06/05/19


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Check out some of today’s best

PR/Comms industry news clips:

3 tips to help your pitch pop (Ragan – June 5, 2019)

Thinking About Thought Leadership? Follow These Tips For Creating Compelling Content (Forbes – June 5, 2019)

PR Fail? Sephora Denies Doing the Right Thing for the Right Reasons (PR News – June 5, 2019)

Handling a PR Emergency While Keeping Your Schedule Intact (Spin Sucks – June 5, 2019)

How to successfully pitch podcasts (PR Daily – June 5, 2019)

The Science of Marketing and Public Relations (Amendola Communications – June 5, 2019)

Pinterest: A Powerful New Channel for Influencer Marketing? (Glean.info – June 5, 2019)

Making PR add up: CFO role in agency success (Influence – June 5, 2019)

Paid internships on the rise in PR industry (PR Daily – June 4, 2019)

Summary Section:

3 tips to help your pitch pop
By Richard Lorenzen, Founder and CEO of Fifth Avenue Brands
Ragan – June 5, 2019
The deck’s stacked against you, so focus on helping journalists do their job more effectively. Consider these ideas.

Thinking About Thought Leadership? Follow These Tips For Creating Compelling Content
By Forbes Agency Council
Forbes – June 5, 2019
Members of Forbes Agency Council share tips to help business leaders and professionals get started on producing thought leadership content.

PR Fail? Sephora Denies Doing the Right Thing for the Right Reasons
By Melissa Hoffmann
PR News – June 5, 2019
After singer/songwriter SZA was racially profiled in a store and blasted the brand on social media, Sephora’s declaration that it would shut down operations for an inclusiveness and diversity training today seemed a smart crisis response.

Handling a PR Emergency While Keeping Your Schedule Intact
By John Hall, co-founder and CEO, Influence & Co.
Spin Sucks – June 5, 2019
No matter the situation, emergencies need to be dealt with fast. John Hall dives into how people can handle issues and crises.

How to successfully pitch podcasts
By Paul Maccabee, President, Maccabee Public Relations
PR Daily – June 5, 2019
Podcast audiences are a great, captive resource for PR pros looking to expand their reach. Here are some tips on working with these nascent media heavyweights.

The Science of Marketing and Public Relations
By Stacy State
Amendola Communications – June 5, 2019
Determining ROI in manfacturing is easy. It’s basic math. The science of marketing and public relations, however, is a bit more squishy. But it can be done.

Pinterest: A Powerful New Channel for Influencer Marketing?
By William Comcowich
Glean.info – June 5, 2019
Influencer marketing on Pinterest offers substantial potential for many B2C brands.

Making PR add up: CFO role in agency success
By CIPR Influence
Influence – June 5, 2019
Behind every successful PR agency is a thorough and diligent chief financial officer (CFO).

Paid internships on the rise in PR industry
By Russell Working
PR Daily – June 4, 2019
After years of controversy over unpaid internships, the picture for PR newbies is brightening as more agencies are vowing to pay their fledgling help.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.